Field Marketing Specialist (Online Healthcare Programs | YSU)

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

About the role

As a Field Marketing Specialist at Risepoint, you will play a key role in expanding access to affordable, career-focused education by building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations.

This opportunity will represent Youngstown State University (YSU) and recruit qualified students into online healthcare degree programs throughout the state. This is a remote position that requires at least 75% domestic travel.

Responsibilities

• Market online advanced healthcare degree programs offered by YSU to hospitals and community colleges in Ohio, Pennsylvania, and surrounding states.
• Successfully develop and manage a territory to increase brand awareness and interest throughout the assigned states and territory.
• Achieve monthly lead, application, and enrollment goals by organizing and facilitating 15 recruiting events (information sessions) each month.
• Attend regional and state conferences to network with administrators, generate leads, and establish new relationships for future events.
• Meet with hospital leaders throughout Ohio and Pennsylvania to establish new partnerships and gain access for recruitment sessions within their hospitals.
• Consistently introduce and leverage the roll-out of marketing campaigns and establish new partnerships to expand the territory.
• Utilize social media tools to expand recruiting efforts and promote the university partner’s program offerings.
• Expand knowledge of regional and national programmatic and workforce trends and effectively communicate to internal and external stakeholders on a regular basis.

What success looks like

• 3 Monthly B2B meetings
• 10 Live events with 5 additional events/activities
• Proper territory management and acquiring new accounts to gain access to live sessions

How impact will be measured

• Leads
• Applications
• Enrollments
• Events
• Partnerships

Requirements

• Bachelor’s degree required with a minimum of 2 years of sales, field sales experience, or healthcare industry-related experience.
• Highly competent organizational and time management skills; professional success and continuous career growth, preferably in the healthcare industry.
• Demonstrated ability to work independently and be self-motivated to achieve monthly/quarterly KPIs.
• Proficient with using Microsoft applications, CRM/Salesforce, and other systems.
• Ability to successfully manage a large geographic area.
• Must reside in Ohio and live within a commutable distance of Youngstown State University (YSU).
• Ability to travel throughout the assigned territory (minimum of 75% travel across key counties in Ohio, including neighboring states such as Pennsylvania).

Preferred qualifications

• Prior experience in sales, healthcare, or higher education.
• Basic reporting and data organization skills.
• Familiarity with CRM tools such as Salesforce.
• Experience with brand promotion and lead generation activities.