Field Marketing Specialist

Key Responsibilities

• Own end-to-end coordination for Steelhead-hosted events including the Revenue Riptide series
• Manage venue logistics, attendee communications, run-of-show documents, and on-site execution
• Track RSVPs, confirmations, and attendance across event platforms
• Cook up pre- and post-event outreach to customers and prospects
• Support trade show planning and execution across events like SurFin, FabTech, and more
• Cook up booth logistics, shipping, materials, and on-site setup
• Manage badge scanning, lead capture, and post-show follow-up coordination with sales
• Own webinar scheduling, registration setup, reminder sequences, and day-of execution
• Cook up speakers, slides, and run-of-show with internal stakeholders
• Handle customer and prospect outreach to drive registrations and attendance
• Coordinate with sales to identify and create marketing opportunities on sales trips and regional visits
• Prep materials, talking points, and leave-behinds for field activities
• Support customer outreach for event participation and relationship-building moments

Marketing Operations & Admin

• Manage event platforms including Cvent for registration, check-in, and reporting
• Triage and manage inbound leads; assign to sales with appropriate context
• Order and track print materials, branded swag, and business cards
• Update website landing pages for events, webinars, and roadshow stops
• Maintain event calendars, timelines, and project trackers

Ai & Workflow Efficiency

• Actively use AI tools (Claude, ChatGPT, etc.) to accelerate content drafting, communications, and research
• Continuously look for ways to automate repetitive tasks and increase output without sacrificing quality
• Share what's working — this team iterates fast and swaps playbooks often