Field Marketing Specialist
Cornerstone OnDemand · United States · 1 mo ago
RemoteRemoteMarketingFull-time
About the role
We're looking for a creative, driven marketer to help support compelling campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base.
Responsibilities
- Support senior field marketers in planning and executing creative, impactful multi-channel campaigns that drive pipeline growth across target sales segments.
- Coordinate and staff regional events and tradeshows, contributing to a distinct in-person presence for Cornerstone.
- Aid the ABM manager with the day-to-day execution of targeted account programs.
- Collaborate with portfolio marketing and sales enablement to gather industry vertical-specific insights and content assets for campaigns.
- Build foundational knowledge of industries critical to the Cornerstone business and help relay feedback between sales and field marketing.
- Assist the Business Development team in adapting broad marketing messaging for "one-to-few" outreach programs.
- Track, compile, and report on campaign and demand activity metrics tied to sales pipeline.
Requirements
- Strong writing skills, with the ability to craft concise, engaging emails and marketing copy.
- 1-2 years of marketing experience; a recent graduate with internship experience and a passion for marketing is encouraged to apply.
- Solid organizational skills and the ability to juggle multiple tasks and deadlines.
- Eager to learn events: Interest in event logistics and supporting the execution of in-person and virtual programs.
- Detail-focused, self-starter who takes initiative.
- Comfortable learning new marketing platforms and tools.
- Creative mind that thrives on finding new ways to inspire and engage prospects.
- Build relationships easily: Comfortable working cross-functionally and building trust with teammates.
- Love to win: Motivated by contributing to campaigns that help the team hit pipeline goals.
- Energetic and proactive team player with a sense of humor.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, or related field.
- Experience: 1-2 years of marketing experience.
Skills
- Strong writing and communication skills.
- Event coordination and management.
- Marketing campaign planning and execution.
- Industry research and analysis.
- Collaboration and teamwork.
- Adaptability and problem-solving.
Benefits
Cornerstone offers a comprehensive benefits package including:
- Total Rewards Strategy: Based on equity, market research, and skill-based appraisals.
- Compensation Range: $65,400 - $104,600 USD.
- Flexible Work Arrangements: Emphasizing career flexibility and empowerment.
Pay
The BASE salary range for this position is: $65,400 - $104,600 USD.
Schedule
This is a remote position in the United States.