Field Marketing Specialist 1

About the role

The Field Marketing Specialist 1 for The College of New Jersey (TCNJ) is responsible for leading sales growth, driving profitability, and elevating the dining program through innovative marketing strategies. This role manages all on-campus dining marketing initiatives across eight restaurant locations and serves as a key partner to Sodexo leadership and campus stakeholders.

Responsibilities

• Develop and execute strategic marketing plans to drive sales, enhance customer experience, and strengthen brand presence across campus dining locations.
• Lead advertising efforts across multiple channels, including: Social media campaigns, Website updates and digital content, On-campus signage and printed promotional materials.
• Conduct data analysis to identify trends, measure campaign effectiveness, and support operational decisions.
• Collaborate regularly with Sodexo managers, campus clients, the District Manager, and the Vice President to maintain strong partnerships and support business goals.
• Manage and mentor the Marketing Assistant, ensuring effective workflow, creativity, and alignment with marketing priorities.
• Recruit, train, and supervise 8–10 student workers; assign tasks such as surveying, table touches, tabling activities, and event support.
• Lead on-campus events, promotional activations, and partnerships that boost dining engagement and student satisfaction.
• Maintain consistent communication with stakeholders and ensure all marketing initiatives reflect Sodexo and TCNJ standards.

Qualifications

• Strong marketing foundation with the ability to connect strategy to measurable profitability and business growth.
• Demonstrated experience in digital marketing, including social media management, content creation, and basic web updates.
• Solid analytical skills, with the ability to interpret data and turn insights into actionable marketing decisions.
• Exceptional creativity, innovation, and enthusiasm for campus engagement.
• Ability to multi-task across fast-paced, diverse marketing initiatives.
• Experience managing or mentoring employees or student workers is preferred.
• Strong communication skills and comfort working with clients, campus leaders, and cross-functional teams.
• Organized, detail-oriented, and motivated by producing high-quality work.