Field Marketing - Senior Manager / Associate Director

About the role

Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
Design & execute 1:Few Account-Based Marketing (ABM) initiatives
Track, analyze, and optimize programs and ABM initiatives
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
Build and maintain a complete and accurate account and contact database

Responsibilities

• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Requirements

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, and Excel
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools, including LinkedIn and Twitter
• Working knowledge of Sigma, and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude
• Experience in administration, project coordination, and marketing operations
• Experience in a high growth software or technology company

Qualifications

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retail retirement programs
• 1% charitable giving program
• Base pay: $100,000 - $175,000

Skills

• Microsoft Word
• PowerPoint
• Excel
• Sigma
• Marketing automation platform experience (Marketo)
• LinkedIn and Twitter

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retail retirement programs
• 1% charitable giving program

Pay

Base pay: $100,000 - $175,000

Schedule

Not specified

Company Information

Veeva is a Public Benefit Corporation (PBC) with a public benefit purpose to help make the industries we serve more productive and create high-quality employment opportunities.

Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.