Senior Manager, Field Marketing

Key Responsibilities

• Lead Regional and Local Market Activation
• Translate national brand strategy into regional and local market programs including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities.
• Adapt brand extensions and partnership initiatives into locally relevant activations.
• Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market.
• Ensure programs align to broader business priorities while reflecting the needs of the assigned region.
• Bring Forward Local Insights and Trends
• Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights.
• Identify opportunities to shape more relevant and impactful programs based on market intelligence.
• Provide local learnings and recommendations to strengthen future activations and partnership efforts.
• Bring Brand Extensions and Partnerships to Life
• Lead execution of brand extensions and partnership activations across the assigned region.
• Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant.
• Develop and strengthen relationships with customers and operators to support long-term partnership success.
• Ensure activations resonate with operators and support strong in-market impact.
• Deliver Flawless Program Execution
• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators.
• Provide local support to help ensure executional excellence across programs and initiatives.
• Monitor quality of execution and address issues quickly to keep programs on track.
• Ensure contractual compliance across programs, partnerships, and market activations.
• Partner Cross-Functionally
• Work closely with Marketing, Sales, and cross-functional teams to align priorities and execute integrated plans.
• Build strong partnerships that support effective planning, communication, and delivery.
• Connect field feedback back into broader marketing strategy and planning.

  Qualifications

  • Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred.
  • 5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles.
  • Foodservice Experience Preferred.
  • Strong ability to influence and build credibility at all levels, internally and externally, to align decisions with customer and business needs.
  • Creative mindset with the ability to develop impactful marketing integrations and locally relevant activations.
  • Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.
  • Pioneering ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities.
  • Proven ability to balance creativity with business needs to deliver relevant, impactful activations.
  • Strong problem-solving and analytical skills, including the ability to interpret trends, insights, and quantitative data to inform decisions.
  • Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
  • Must be willing and able to travel up to 50% for business, including meetings, site visits, and collaboration sessions with customers.