Field Marketing Manager, West Enterprise

About the role

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data, and AI to help organizations deliver more personalized service, improve operational efficiency, and build stronger customer relationships. As the Field Marketing Manager for the West Enterprise segment, you will act as the primary liaison between Sales and Marketing, applying a "CMO of the region" mindset to build and execute a regional field marketing plan that drives pipeline and revenue growth across enterprise accounts.

This role connects sales priorities with integrated marketing execution, shaping how enterprise buyers discover, engage, and adopt Genesys solutions. You will operate as the marketing leader for the region, influencing strategy, prioritization, and execution in close partnership with sales leadership and account teams. This position offers direct exposure to enterprise go-to-market initiatives, high-value accounts, and measurable business outcomes in a dynamic, fast-evolving market.

Responsibilities

• Own and execute the regional field marketing strategy to drive pipeline growth, acceleration, and revenue impact across enterprise accounts.
• Develop integrated marketing plans that align with sales priorities and deliver measurable outcomes through digital, hybrid, and in-person programs.
• Drive alignment between sales, BDR, and marketing teams to ensure coordinated execution and shared accountability for pipeline targets.
• Design high-impact programs, including events and account-based experiences, that increase engagement, conversion, and deal velocity.
• Identify and activate third-party partnerships and programs to expand brand awareness, generate new pipeline, and strengthen market presence.
• Build and maintain strong relationships with sales leadership and account teams to influence strategy and maximize program effectiveness.
• Manage regional marketing budget to optimize investment, track ROI, and prioritize high-performing initiatives.
• Partner with channel and partner marketing teams to extend reach, strengthen alliances, and drive joint demand generation efforts.

Requirements

• 3 to 5 years of experience in field marketing within software or technology environments.
• Demonstrated success owning and delivering against pipeline generation and revenue targets.
• Experience marketing to enterprise-level accounts with complex sales cycles.
• Strong collaboration skills with a track record of partnering effectively with direct sales teams.
• Proven ability to manage multiple initiatives in a fast-paced, evolving environment.
• Experience with demand generation strategies, lead lifecycle management, and sales alignment.
• Strong communication and stakeholder management skills across cross-functional teams.
• Ability to travel 30% for customer-facing programs and internal meetings such as sales QBRs.
• Bachelor's degree or equivalent professional experience.

Preferred Qualifications

• Experience designing and executing 1-to-many, 1-to-few, and 1-to-1 marketing programs.
• Familiarity with marketing and sales tools such as Salesforce, Asana, and other marketing technology platforms.
• Experience working in highly matrixed, global organizations.
• Ability to operate independently while maintaining alignment with remote leadership.

Benefits

• Comprehensive extended group health coverage (Medical, Dental, and Vision Insurance, Telehealth coverage).
• Generous paid time off, including vacation, personal leave, and Open Time Off in addition to 10 paid holidays.
• Retirement savings program with employer RRSP matching up to a prescribed maximum amount (401(k) matching program).
• Family-friendly benefits, including parental leave top-up and adoption assistance (Adoption Assistance, Fertility treatments).
• Growth and development opportunities through access to learning resources, mentorship, and internal mobility programs.
• Flexible work schedules and work-from-home opportunities.
• Paid volunteer time, August Free Fridays, and well-being resources.
• Regionally tailored programs for employees and their families.

Pay

This role has a market-competitive salary with an anticipated base compensation range of $108,700.00 - $191,100.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.