Field Marketing Manager, Startups
About the role
This is a new role within the Fireworks AI Marketing team, key to driving our pipeline efforts within events and creating a program for startup founders and early-stage operators. You’ll own the community, content, and marketing programs needed to build a vibrant, active, and engaged founder/operator network—one that shares startup journeys and best practices, provides product feedback internally, and champions Fireworks as an essential tool for early-stage teams. If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative programs that directly shape Fireworks AI's brand experience in SF.
Key Responsibilities
- Create top notch experiences to delight customers and prospects, with a guest-first approach to creating field events and experiences that bring our brand and product to life.
- Own end-to-end planning, execution, vendors, budgets, timelines of all event and field programs, including executive dinners, roundtables, workshops, trade-shows, and co-sponsored partner activations.
- Drive measurable pipeline and revenue impact from every program
- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
- Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts
- Track and report on program ROI to make recommendations on how we invest in field events to drive incremental business impact.
Skills You'll Need to Bring
- 5 + years of field marketing or event marketing experience in B2B SaaS
- A passion for all things field and experiential marketing. You understand the purpose and place for all types of events - executive events, tradeshows, networking events - taking pride in delivering on the finest of details that make the difference between a good event and a great event.
- Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
- Experience working cross functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing.
- Proficient in CRM and marketing automation software, must is Salesforce
Nice to Haves
- Experience at a startup or hyper-growth company is preferred; especially within the Bay Area
- Experience in startup marketing (B2B startup / founder-led GTM) is a plus
- Experience delivering both in-person field events & larger scale user conferences
- Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions.
Total compensation for this role also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.
Why Fireworks AI?
- Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
- Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
- Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
- Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
Benefits
- Comprehensive benefits package
- Meaningful equity in a fast-growing startup
Pay
Total compensation for this role also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.
Schedule
Not specified
Qualifications
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Skills
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Benefits
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