Field Marketing Manager II

Job Responsibilities

• Conducts Marketing Research and Data Collection: Focus groups, surveying, campus mapping, trend development/research, a la carte pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting meal growth with additional programming, promotions, etc.
• Retention Support: Support presentations and Client Business Reviews (CBRs) associated with the client account or district in which the client account resides
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, parents, teachers & staff, board members and subgroups/ community groups
• Mergandising: ownership of the merchandising of all stations & service areas, with a goal of increasing sales and encouraging students to make a meal
• Client relationship: this role will connect with clients on a regular basis to present new ideas and plans for delivery on client-driven goals in partnership with the operations team
• Looks for opportunities to implement new innovations, technology solutions, products and services which support growth and client retention
• Ensure participation in the annual Student ViewPOINT survey & uses results to drive decision-making for menu changes, promotions, programming & more
• Shares results with operations team & clients
• Communication: Develop and implement communication strategies that enhance engagement with students, parents, & administrators
• Community Engagement: Act as a liaison between the organization and the community, ensuring transparent and consistent communication with parents, teachers, and students
• Content Development: Create and manage communication materials, including newsletters, announcements, and social media content, to keep students, parents & administrators informed and engaged
• Collaboration with Teams: Work closely with Aramark and district to ensure consistent messaging and alignment of communication efforts across the organization
• Feedback Mechanisms: Establish channels for feedback from students, parents, and administrators to continually improve communication strategies and address concerns effectively

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience
• A passion for the Hospitality industry, as well as Food and Beverage services
• Ability to work effectively in a heavily matrixed organization & influence without formal authority
• Requires a bachelor’s degree or equivalent experience in business or marketing
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
• Microsoft Office Suite: Word, Excel and Power Point, Canva, web-based sites, editing and videography
• Influencing without formal authority ? able to create an informal network to support program pilots, implementation and collection of best practices and measurements
• Project management ? Multiple tasks will be managed at one time, resulting in a need for strong time management and multi-tasking skills
• Valid driver’s license and vehicle