Field Marketing Manager (Hybrid with Travel Position)

Job Responsibilities

• Implement regional and local marketing strategies that align with company objectives and growth goals.
• Conduct regular field visits to support location teams and ensure marketing standards are consistently maintained.
• Monitor brand compliance, signage, collateral placement, and community marketing displays.
• Provide hands-on support for new community launches, rebranding initiatives, and special projects.
• Develop and maintain merchandising standards across all assigned locations.
• Collaborate with operations teams to create meaningful resident, family, and referral partner experiences.
• Coordinate event logistics, vendor relationships, promotional materials, budgets, and timelines.
• Measure event effectiveness and provide post-event analysis and recommendations.
• Track marketing KPIs, lead generation metrics, event performance, referral activity, and campaign effectiveness.
• Analyze trends and identify opportunities to improve outreach and marketing ROI.
• Maintain accurate reporting dashboards and present insights to leadership teams.
• Utilize CRM and marketing systems to document activities and measure outcomes.
• Create professional presentations for prospective clients, referral partners, community organizations, and internal stakeholders.
• Represent the organization at trade shows, networking events, healthcare conferences, and community meetings.
• Deliver compelling presentations highlighting company services, value propositions, and success stories.
• Support client acquisition and retention efforts through relationship-building and strategic communication.
• Act as a marketing resource and consultant for community and operational leaders.
• Train local teams on marketing best practices, promotional campaigns, and brand standards.
• Aid locations with local outreach strategies, referral development initiatives, and community partnerships.
• Provide rapid-response support for priority business needs and special projects.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field.
• 5+ years of marketing, field marketing, community outreach, or business development experience.
• Experience managing events, promotions, merchandising, and multi-site marketing initiatives.
• Strong presentation, communication, and relationship-building skills.
• Proficiency with Microsoft Office Suite, CRM platforms, and marketing analytics tools.
• Demonstrated ability to analyze data and convert insights into actionable strategies.
• Valid driver's license and ability to travel extensively within assigned territory.

About Aramark

Aramark is committed to fostering an inclusive environment where everyone feels valued and respected. We strive to provide equal employment opportunities and encourage diversity in our workforce. For more information about Aramark, visit www.aramarkcareers.com.