Field Marketing Manager - Events and Retail - Houston

About the Role

Renewal by Andersen of North Houston is seeking an Events and Retail Field Marketing Manager to lead a team within the Non-Traditional Marketing Department. This leadership position oversees lead generation strategies including Event Marketing (trade shows, fairs, festivals, sporting events, and community events) and Retail Marketing (activations at grocery stores, hardware stores, home décor stores, and other retail locations). The role involves managing a team of 10-15 Brand Ambassadors to generate leads and set appointments for the Design Consultant Team in a cost-effective and efficient manner.

Responsibilities

• Recruit, hire, train, coach, and manage a team of 10-15 Brand Ambassadors
• Handle administrative duties including payroll, tracking key performance indicators, and communicating with management
• Provide in-field and in-office training, coaching, and shadowing for Brand Ambassadors
• Meet or exceed expectations for skills, attitude, behavior, and results
• Present an exceptional company image and set an example for work ethic, integrity, teamwork, and decorum
• Ensure adherence to company policies and guidelines
• Schedule and hold weekly or bi-weekly team meetings
• Adhere to key performance indicators, budgeting, and results expectations
• Generate leads and set appointments at events, retail stores, and through canvassing
• Collaborate with event coordinators and retail store managers

Requirements

• 2-3 years of experience in events management, retail management, canvassing management, sales management, or marketing management
• Strong strategic thinking, project management, and attention to detail
• Excellent verbal and written communication skills
• Ability to self-manage resources to achieve objectives
• Analytical skills to evaluate the effectiveness of events, retail activations, and canvassing
• Understanding of marketing communications, sales promotions, and advertising
• Demonstrated leadership and analytic skills
• Proficiency in Microsoft Office programs, especially reports and spreadsheets

Skills

• Results orientation
• Dynamic and confident demeanor
• Business and customer knowledge
• Problem-solving skills
• Time management and organizational skills
• Assessment and evaluation skills
• Proven sales performance
• Creativity
• Strong interpersonal skills

Note: Artificial intelligence (AI) tools may be used to support parts of the hiring process, such as reviewing applications or analyzing resumes. Final hiring decisions are made by humans.