Field Marketing Manager - Boston Metro, NH, & ME (REMOTE)
DICK'S Sporting Goods · United States · 1 mo ago
RemoteRemoteMarketing$77k–$125k/yrFull-time
We need to output HTML fragment with sections only if real content. Use for headings: About the role, e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to parse the posting.
First, there is an introductory paragraph about DICK'S, mission, inclusive workforce, etc. That could be "About the role"? Actually "Overview" section describes role. So we can have
for headings: About the role, e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to parse the posting.
First, there is an introductory paragraph about DICK'S, mission, inclusive workforce, etc. That could be "About the role"? Actually "Overview" section describes role. So we can have About the role
with that overview paragraph.
Then "Job Duties & Responsibilities" with bullet points. We'll put Responsibilities
with - each duty.
Then "Qualifications" section: bullet list of qualifications. We'll put
Qualifications
with .
There is also "Virtual Requirements" which is about interview process; we should remove boilerplate like AI tools, cameras, etc. According to instructions, remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Virtual Requirements seems like part of hiring process instructions; likely should be removed as it's not substantive job content. Also "Targeted Pay Range" is pay info, we need a Pay section if posting actually states them. Yes, they give Targeted Pay Range: $76,500.00 - $124,600.00. Also mention benefits: "This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits." Also "We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com." That's benefits info but not specific. We should include Benefits section only if posting has real, specific content. It says "generous suite of benefits" but not specific; maybe we can still include Benefits section with that statement? The instruction: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. For Benefits, they say "generous suite of benefits" but not specific; could be considered vague. Might be better to omit Benefits section because not specific. However they also mention "total rewards package that could include other components such as: incentive, equity and benefits." That's still vague. I'd omit Benefits.
Pay: they give a range, so we include Pay section.
Schedule: not mentioned; no schedule info. So omit Schedule.
Skills: not explicitly listed; qualifications include skills but we could put under Qualifications. No separate Skills heading needed.
Thus sections: About the role, Responsibilities, Qualifications, Pay.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all duties bullet points exactly as given (maybe rephrase? Must preserve, not summarize away detail). We'll copy each duty as - text.
Let's extract duties from "Job Duties & Responsibilities". The text after that heading:
"Regional Marketing - DICK'S Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community.Bring the DICK’S brand to life in key sports moments through local activations.Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans.Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership.Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings. Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hubServe as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation.Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores. Partnership Development Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue.Leverage proprietary assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to create differentiated experiences, enhance athlete value propositions, and deepen community ties.Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts. Donations and Giving Manage tiered giving program within territory.Serve as local representative for DICK’S Foundation by nominating leagues, teams and organizations in need of Foundation grants and distributing the grant upon approvalSupport local grant giving and execution through regional grant giving budget. Organizational Process Execution Champion operational excellence across partner and vendor relationships, events, and programs. Be the face of our brand in your local community.Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation.Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling. Cross-functional Leadership Serve as a member of the district cross‑functional leadership team, bringing marketing expertise while also contributing to conversations and decision‑making across all areas of the business. This role requires broad thinking and active support of district‑wide priorities beyond marketing. Attend and participate in standard operating rhythms, stores visits, and meetings.Lead assigned Areas of Responsibility (AORs) across priority field marketing initiatives, partnering with cross‑functional stakeholders and peer teams to drive aligned planning, execution, and results.Championing the Loyalty program in stores and local communities, helping teams understand and embrace the program. Promote the program and benefits through local channels."
We need to split into sensible bullet points. The original seems to have run-on sentences without punctuation. We can split by periods where appropriate. But we must preserve all substantive information; we can keep as is but separate into list items for readability. It's okay to break into logical bullets as long as we don't omit or add info. We'll create bullets for each major duty area: Regional Marketing, Partnership Development, Donations and Giving, Organizational Process Execution, Cross-functional Leadership. Within each we can have sub-bullets? But spec says use
- for any list of duties/requirements/benefits. Could have nested lists? Probably okay but safer to just have flat list with each duty as a separate
- . We'll split by clear sections.
Let's parse:
Regional Marketing - DICK'S:
- Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community.
- Bring the DICK’S brand to life in key sports moments through local activations.
- Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans.
- Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership.
- Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings.
- Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hub.
- Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation.
- Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores.
Partnership Development:
- Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue.
- Leverage proprietary assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to create differentiated experiences, enhance athlete value propositions, and deepen community ties.
- Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts.
Donations and Giving:
- Manage tiered giving program within territory.
- Serve as local representative for DICK’S Foundation by nominating leagues, teams and organizations in need of Foundation grants and distributing the grant upon approval.
- Support local grant giving and execution through regional grant giving budget.
Organizational Process Execution:
- Champion operational excellence across partner and vendor relationships, events, and programs.
- Be the face of our brand in your local community.
- Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation.
- Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling.
Cross-functional Leadership:
- Serve as a member of the district cross‑functional leadership team, bringing marketing expertise while also contributing to conversations and decision‑making across all areas of the business.
- This role requires broad thinking and active support of district‑wide priorities beyond marketing.
- Attend and participate in standard operating rhythms, stores visits, and meetings.
- Lead assigned Areas of Responsibility (AORs) across priority field marketing initiatives, partnering with cross‑functional stakeholders and peer teams to drive aligned planning, execution, and results.
- Championing the Loyalty program in stores and local communities, helping teams understand and embrace the program.
- Promote the program and benefits through local channels.
Now Qualifications: list:
"Bachelor's Degree
4-year college degree in Marketing, Advertising, Business Administration or Communications
5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment.
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently in a fast-paced environment.
Flexible availability in work schedule including some nights, weekends and holidays.
Some travel within territory required."
We'll make each as
- . Note "Bachelor's Degree" and "4-year college degree in Marketing, Advertising, Business Administration or Communications" could be combined but we keep as separate? Might be duplicate. We'll keep both as separate items to preserve all info.
Now Pay: we have "Targeted Pay Range: $76,500.00 - $124,600.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay."
We'll put that in
under Pay heading.
We should also include the overview paragraph for About the role: The text after "Overview" up to before "Job Duties & Responsibilities". Let's extract:
"Overview The Field Marketing Manager plays a pivotal role in shaping regional marketing strategy and driving strategic initiatives across multiple operational districts. This leader is responsible for development and execution of localized marketing programs that drive brand awareness, strengthen customer engagement, and accelerate store traffic. Partnering closely with cross-functional district leaders, the Field Marketing Manager translates national campaigns into locally resonant strategies that align with regional business objectives, while strengthening community presence through sponsorships and grassroots engagement to enhance brand perception and market share. The Field Marketing Manager brings deep market expertise, a forward-thinking mindset, and exceptional communication skills to orchestrate strategic partnerships, elevate experiential retail, and champion community-driven activations. As a key driver of performance, this role requires a seasoned marketing professional with proven success leading cross-functional teams and influencing outcomes across levels."
We'll put that in
under About the role.
Now ensure we removed boilerplate: The initial mission statement about DICK'S believing in sports, inclusive workforce, etc. That could be considered part of About the role? Actually it's generic company description; might be considered boilerplate but it's substantive about company mission. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The mission statement is not exactly those categories; it's about company values. Might be okay to keep as part of About the role? But the "Overview" already covers role. The initial paragraph could be considered generic fluff but not explicitly prohibited. However to be safe, we could include it as part of About the role as it's substantive about the company's belief. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep it. We'll include it as a paragraph before
Qualifications
with- .
There is also "Virtual Requirements" which is about interview process; we should remove boilerplate like AI tools, cameras, etc. According to instructions, remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Virtual Requirements seems like part of hiring process instructions; likely should be removed as it's not substantive job content. Also "Targeted Pay Range" is pay info, we need a Pay section if posting actually states them. Yes, they give Targeted Pay Range: $76,500.00 - $124,600.00. Also mention benefits: "This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits." Also "We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com." That's benefits info but not specific. We should include Benefits section only if posting has real, specific content. It says "generous suite of benefits" but not specific; maybe we can still include Benefits section with that statement? The instruction: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. For Benefits, they say "generous suite of benefits" but not specific; could be considered vague. Might be better to omit Benefits section because not specific. However they also mention "total rewards package that could include other components such as: incentive, equity and benefits." That's still vague. I'd omit Benefits.
Pay: they give a range, so we include Pay section.
Schedule: not mentioned; no schedule info. So omit Schedule.
Skills: not explicitly listed; qualifications include skills but we could put under Qualifications. No separate Skills heading needed.
Thus sections: About the role, Responsibilities, Qualifications, Pay.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all duties bullet points exactly as given (maybe rephrase? Must preserve, not summarize away detail). We'll copy each duty as
- text.
Let's extract duties from "Job Duties & Responsibilities". The text after that heading:
"Regional Marketing - DICK'S Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community.Bring the DICK’S brand to life in key sports moments through local activations.Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans.Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership.Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings. Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hubServe as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation.Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores. Partnership Development Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue.Leverage proprietary assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to create differentiated experiences, enhance athlete value propositions, and deepen community ties.Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts. Donations and Giving Manage tiered giving program within territory.Serve as local representative for DICK’S Foundation by nominating leagues, teams and organizations in need of Foundation grants and distributing the grant upon approvalSupport local grant giving and execution through regional grant giving budget. Organizational Process Execution Champion operational excellence across partner and vendor relationships, events, and programs. Be the face of our brand in your local community.Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation.Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling. Cross-functional Leadership Serve as a member of the district cross‑functional leadership team, bringing marketing expertise while also contributing to conversations and decision‑making across all areas of the business. This role requires broad thinking and active support of district‑wide priorities beyond marketing. Attend and participate in standard operating rhythms, stores visits, and meetings.Lead assigned Areas of Responsibility (AORs) across priority field marketing initiatives, partnering with cross‑functional stakeholders and peer teams to drive aligned planning, execution, and results.Championing the Loyalty program in stores and local communities, helping teams understand and embrace the program. Promote the program and benefits through local channels."
We need to split into sensible bullet points. The original seems to have run-on sentences without punctuation. We can split by periods where appropriate. But we must preserve all substantive information; we can keep as is but separate into list items for readability. It's okay to break into logical bullets as long as we don't omit or add info. We'll create bullets for each major duty area: Regional Marketing, Partnership Development, Donations and Giving, Organizational Process Execution, Cross-functional Leadership. Within each we can have sub-bullets? But spec says use
- for any list of duties/requirements/benefits. Could have nested lists? Probably okay but safer to just have flat list with each duty as a separate
- . We'll split by clear sections. Let's parse: Regional Marketing - DICK'S: - Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community. - Bring the DICK’S brand to life in key sports moments through local activations. - Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans. - Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership. - Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings. - Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hub. - Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation. - Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores. Partnership Development: - Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue. - Leverage proprietary assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to create differentiated experiences, enhance athlete value propositions, and deepen community ties. - Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts. Donations and Giving: - Manage tiered giving program within territory. - Serve as local representative for DICK’S Foundation by nominating leagues, teams and organizations in need of Foundation grants and distributing the grant upon approval. - Support local grant giving and execution through regional grant giving budget. Organizational Process Execution: - Champion operational excellence across partner and vendor relationships, events, and programs. - Be the face of our brand in your local community. - Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation. - Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling. Cross-functional Leadership: - Serve as a member of the district cross‑functional leadership team, bringing marketing expertise while also contributing to conversations and decision‑making across all areas of the business. - This role requires broad thinking and active support of district‑wide priorities beyond marketing. - Attend and participate in standard operating rhythms, stores visits, and meetings. - Lead assigned Areas of Responsibility (AORs) across priority field marketing initiatives, partnering with cross‑functional stakeholders and peer teams to drive aligned planning, execution, and results. - Championing the Loyalty program in stores and local communities, helping teams understand and embrace the program. - Promote the program and benefits through local channels. Now Qualifications: list: "Bachelor's Degree 4-year college degree in Marketing, Advertising, Business Administration or Communications 5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment. Possess a valid driver’s license Successfully pass comprehensive criminal background and motor vehicle checks Excellent interpersonal and team building skills Ability to multi-task and work independently in a fast-paced environment. Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required." We'll make each as
- . Note "Bachelor's Degree" and "4-year college degree in Marketing, Advertising, Business Administration or Communications" could be combined but we keep as separate? Might be duplicate. We'll keep both as separate items to preserve all info.
Now Pay: we have "Targeted Pay Range: $76,500.00 - $124,600.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay."
We'll put that in
under Pay heading. We should also include the overview paragraph for About the role: The text after "Overview" up to before "Job Duties & Responsibilities". Let's extract: "Overview The Field Marketing Manager plays a pivotal role in shaping regional marketing strategy and driving strategic initiatives across multiple operational districts. This leader is responsible for development and execution of localized marketing programs that drive brand awareness, strengthen customer engagement, and accelerate store traffic. Partnering closely with cross-functional district leaders, the Field Marketing Manager translates national campaigns into locally resonant strategies that align with regional business objectives, while strengthening community presence through sponsorships and grassroots engagement to enhance brand perception and market share. The Field Marketing Manager brings deep market expertise, a forward-thinking mindset, and exceptional communication skills to orchestrate strategic partnerships, elevate experiential retail, and champion community-driven activations. As a key driver of performance, this role requires a seasoned marketing professional with proven success leading cross-functional teams and influencing outcomes across levels." We'll put that in
under About the role. Now ensure we removed boilerplate: The initial mission statement about DICK'S believing in sports, inclusive workforce, etc. That could be considered part of About the role? Actually it's generic company description; might be considered boilerplate but it's substantive about company mission. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The mission statement is not exactly those categories; it's about company values. Might be okay to keep as part of About the role? But the "Overview" already covers role. The initial paragraph could be considered generic fluff but not explicitly prohibited. However to be safe, we could include it as part of About the role as it's substantive about the company's belief. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep it. We'll include it as a paragraph before