Field Marketing Lead

What You Will Do

• Build and run a focused live-event calendar across conferences, hosted dinners, executive forums, and regional gatherings, with each program tied to named-account meeting goals.
• Own venue, travel, sponsorship deliverables, registration, room setup, run-of-show, speaker/customer coordination, materials readiness, and day-of execution.
• Cook up executive and customer coordination, ensuring the right people are in the right conversations.
• Own fast post-event follow-up, meeting recaps, account notes, next steps, and handoffs back to sales.
• Track meetings held, account coverage, qualified opportunities sourced or influenced, follow-up completion, and event learnings.
• Dormant-account reactivation through live access: Reopen high-value accounts when a new event, new relationship, customer proof, or executive forum creates a better path.
• Share field insights with the ABM & Content Lead so proof, messaging, content, and follow-up assets keep improving.

What We Are Looking For

• 4 years of experience in event marketing, field marketing & account-based marketing
• Track record of running events against named accounts, not just registration goals
• Strong logistics discipline and strong sales judgment
• Comfort coordinating executive calendars and customer participation
• Clear writing for follow-up, recaps, and sales-ready notes
• AI fluency for research, prep, and draft creation

Nice To Have

• Experience selling or marketing to health systems, health IT buyers, or complex business-to-business buying committees
• Relationships in health system executive networks
• Experience with customer relationship management campaign tracking
• Background in clinical operations, quality improvement, or healthcare technology