Field Marketing Lead

About Us

Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years of experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics. The company employs over 250 people across the United States and maintains a strong industry presence in multiple markets. Connected has recently expanded into Arizona and Florida with ambitious national expansion plans. The company’s mission is to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners.

About the Role

The Field Marketing Lead is responsible for demos and field activities for the brand while executing marketing strategies and managing logistical aspects for Los Angeles brand ambassadors. This role requires maintaining individual performance levels and meeting Key Performance Indicators (KPIs) to support the company’s goals.

Responsibilities

• Attend and support Events, Takeovers, Trade Shows, Festivals, and Pop-Ups, contributing to event preparation, on-site execution, and breakdown as needed.
• Serve as lead field marketing support for Connected and Alien Labs.
• Coordinate event equipment logistics across all brands, including planning, staging, transport coordination, and ensuring assets arrive on-site complete and on time.
• Manage team equipment pick-up and returns, ensuring proper handling, tracking, and condition of all event materials.
• Oversee storage organization and inventory management systems for event assets, maintaining accurate inventory counts and ensuring equipment is event-ready.
• Develop and maintain standardized processes for event asset tracking, storage organization, and replenishment needs.
• Conduct spot checks to ensure team members are present at designated locations and executing activations to brand standards.
• Act as the main point of contact for account-related issues and training questions during field activations.
• Provide weekly activity recaps including event performance, field insights, inventory needs, and operational improvements.
• Monitor team check-ins and check-outs; inform leadership of Brand Ambassadors’ arrival and exit via text on off days.
• Support field team training and ensure event execution aligns with brand presentation standards and company expectations.

Requirements

• 1-2 years of experience in Trade/Field Marketing, preferably in the Cannabis industry.
• Deep understanding of and passion for cannabis.
• Strong understanding of the retail landscape across the state.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with trade partners.
• Ability to analyze market trends and consumer behavior and recommend effective trade marketing tactics.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Ability to work a non-traditional schedule, including mandatory evening and weekend work, with days off occurring mid-week.
• Availability to be in the field and travel regularly.
• Previous management or supervisory experience, including scheduling and time management.
• 21 years or older.

Pay

The hourly pay range for this position in the selected city is $26.00-$28.00. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location.

Benefits

Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities and a chance to make a real-world impact in a new start-up industry.