Field Marketing Lead

Responsible for driving regional marketing performance by partnering with dealers and cross-functional teams to deliver revenue-generating marketing programs. This role translates enterprise marketing strategy into localized activation that builds brand strength, accelerates demand, and improves dealer business outcomes.

Responsibilities

• Partner with dealers and internal stakeholders to develop and execute data-driven marketing programs that generate demand, improve lead quality, and increase conversion rates.
• Collaborate with dealer sales & marketing stakeholders to build and operationalize annual marketing plans aligned to regional commercial priorities and measurable business outcomes.
• Use marketing performance data to identify trends, uncover opportunities, and optimize campaign effectiveness and return on marketing investment.
• Serve as a subject matter expert on digital marketing, CRM systems, and demand generation strategies, supporting adoption and effective use across the dealer network.
• Provide consultative guidance and coaching to dealers to strengthen marketing capabilities, improve execution, and connect marketing activities to business results.
• Enable consistent and effective representation of the brand across digital and physical customer touchpoints.
• Influence and align cross-functional stakeholders—including Sales, Parts & Service, Financing, and Dealer Operations—to support integrated go-to-market strategies and adoption of the solutions portfolio.
• Support the implementation and adoption of new marketing tools, programs, and processes, guiding dealers and stakeholders through change with clear communication and support.
• Monitor market trends, customer behavior, and competitive activity to inform regional marketing strategies and recommendations.
• Build and maintain strong, trust-based relationships with dealers and internal partners to support long-term business success.
• Travel as needed to support dealer engagement, training, and program execution (approximately 50% or more).
• Maintain professional and technical knowledge through continuous learning and industry engagement.
• Contribute to team objectives and participate in cross-functional initiatives as needed.

Requirements

Qualified candidates must meet one of the following education and experience combinations:

• Bachelor's degree and at least 5 years of marketing experience, including at least 1 year of lead experience.
• Master's degree and at least 3 years of marketing experience, including at least 1 year of lead experience.
• At least 8 years of marketing experience, including at least 1 year of lead experience.

Additional requirements:

• Must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee, or Asylee) to be employed in the United States. Employment-related work sponsorship (e.g., H-1B status) is not anticipated for this position.

Skills

Preferred skills and experience:

• Experience working with dealer networks, channel partners, or similar partner-based business models (e.g., franchise, distributor, or indirect sales environments).
• Demonstrated ability to influence and enable stakeholders or partners without direct authority.
• Experience using data and insights to inform marketing strategies and drive business decisions.
• Experience supporting or leading the adoption of new tools, processes, or ways of working.
• Strong communication and relationship-building skills across diverse stakeholder groups.
• Ability to manage multiple priorities in a dynamic, cross-functional environment.
• Willingness and ability to travel as needed.