Field Marketing & Community Partnerships Manager

About the Role

The manager will develop and execute an annual and quarterly field marketing plan for the New Rochelle–Fairfield County territory, aligned with sales goals, seasonality, priority services, and target accounts.

Responsibilities

• Develop and execute an annual and quarterly field marketing plan for the New Rochelle–Fairfield County territory, aligned with sales goals, seasonality, priority services, and target accounts.
• Partner closely with the Regional Marketing Manager to develop and execute the local media plan, including recommended audiences, geographic priorities, channel mix, campaign timing, offers, and supporting field activations.
• Build targeted campaigns for high-value residential clients and commercial/institutional segments, including property and estate managers, cemeteries, golf and country clubs, universities and schools, municipalities and parks, garden clubs, landscape professionals, architects, and related referral partners.
• Maintain a practical territory calendar covering association meetings, community events, sponsorships, educational programs, trade events, and relationship-building opportunities.
• Coordinate direct mail, email, social, local media, sponsorship, and event activity with the Regional Marketing Manager and outside agencies and vendors.
• Contribute local market intelligence, customer insights, competitive observations, content, and field feedback to improve media targeting and campaign effectiveness.
• Develop and manage the local marketing budget in partnership with the Regional Marketing Manager, tracking commitments and actual spend and recommending reallocations based on performance and changing market opportunities.
• Brief and coordinate agency support for local campaigns, creative assets, media placements, events, and production needs; provide timely local inputs, approvals, and execution follow-through.
• Evaluate activities with the Regional Marketing Manager based on qualified leads, opportunities, revenue influence, relationship value, and cost effectiveness.

Community Engagement and Events

• Serve as an active, professional ambassador for Emerald Tree Care throughout the territory.
• Identify, join, and participate consistently in relevant business, property-management, horticultural, civic, and community associations.
• Attend breakfast, evening, and occasional weekend meetings and events; build genuine long-term relationships with members, organizers, prospects, and community leaders.
• Plan and execute educational seminars, garden-club talks, client appreciation gatherings, arborist-led workshops, lunch-and-learns, property-manager programs, and other locally relevant events.
• Evaluate sponsorship opportunities and negotiate packages that provide meaningful access, visibility, and lead-generation value.
• Own event logistics from concept through promotion, on-site execution, lead capture, and post-event follow-up.

Partnerships and Business Development

• Build a network of referral and strategic partners, including landscape firms, landscape architects, garden designers, property managers, estate professionals, real estate advisors, insurance professionals, builders, and other trusted service providers.
• Research and prioritize high-potential organizations, properties, and decision-makers within the territory.
• Conduct thoughtful outreach, introductory meetings, site visits, and relationship follow-up to uncover needs and create qualified opportunities.
• Open doors and secure meetings for sales arborists; partner with them on account plans, presentations, educational programs, and follow-up.
• Maintain relationships with prospects and partners over time, recognizing that high-value tree-care opportunities may have long consideration cycles.
• Support proposals and presentations with relevant company credentials, case studies, local insights, and customer-focused messaging when needed.

Local Content and Brand Presence

• Create and manage a steady stream of authentic local content featuring Emerald Tree Care’s expertise, people, projects, seasonal guidance, community involvement, and customer stories.
• Capture useful photos and short-form video in the field and translate arborist expertise into clear, polished content for homeowners and professional property stewards.
• Maintain a local editorial calendar and coordinate approvals, publishing, and reuse across social media, email, website, sales materials, and partner channels.
• Identify case-study, testimonial, public-relations, and community-story opportunities while following customer privacy and property-access requirements.
• Protect a consistent, premium brand presence appropriate for discerning residential clients and professional property decision-makers.

Sales Alignment, Lead Management, and Measurement

• Meet regularly with sales arborists, the Regional Marketing Manager, and leadership to review territory priorities, target accounts, media and event plans, upcoming activities, lead quality, and follow-up.
• Ensure leads and relationship activity are documented accurately in the CRM, assigned promptly, and followed through.
• Establish clear service-level expectations with sales arborists for event and campaign follow-up.
• Track and report campaign performance, target-account engagement, referral-partner activity, event attendance, qualified leads, sales meetings created, opportunities influenced, conversion, revenue, and return on marketing investment.
• Provide the Regional Marketing Manager and agency partners with clear local performance feedback, lead-quality insights, field content, and recommendations for optimization.

Benefits

• Competitive pay with 40+ hours and overtime opportunities
• Paid holidays and PTO that increases with continued service
• Health, dental, and vision insurance options
• HSA with employer contributions or FSA options
• Employer-paid disability, life, and AD&D insurance
• 401(k) plan with up to a 4% company match
• Commuter benefits and supplemental coverage options
• Hands-on training, certification support, and clear growth opportunities
• A supportive, team-oriented culture where you can build a meaningful, long-term career