Field Marketing and Engagement Intern

Purpose

The Field Marketing and Engagement Intern is a paid internship that supports brand activation and the execution of the field marketing roadmap for the designated account. Working with the Field Marketing team, the intern creates and executes social communications, marketing campaigns, promotions, and interactive events to reach target goals. The role also assists the account leader with creative requests, market‑trend analysis, and data‑driven decision making, while promoting engagement with the campus community through digital connections and live events.

Responsibilities

• Brand Activation: Partner with Field and Center Marketing to activate interactive marketing and promotional activities (pop‑ups, demos, tastings, etc.) and successful sales campaigns within budget.
• Collaborate with on‑site management to develop unique marketing campaigns and communications that meet critical campus community needs.
• Coordinate execution of social‑media strategy designed to engage and inform target audiences.
• Create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social platforms.
• Use insights from industry trends and feedback data to influence decisions that drive targeted outcomes.
• Guest, Client, Community Engagement Support: Act as a student liaison to campus departments and organizations; assist with Dining Committee meetings or regular feedback events to obtain guest insights.
• Contribute to planning and execution of the account’s participation in campus and community events to promote dining program awareness, increase auxiliary sales, and strengthen brand perception.
• Elevate client/account risks to the manager and support mitigation strategies.
• Support the site leader with team‑member engagement activities that mirror guest engagement to close gaps.

Qualifications

• Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or a related field.
• Excellent written and verbal communication skills with strong attention to detail and the ability to learn and apply new information.
• Ability to manage and prioritize multiple projects in a fast‑paced environment.
• Experience utilizing social‑media platforms including Facebook, Twitter, and Instagram.
• Fluent in Microsoft Office Suite and technologically savvy.
• Confident, outgoing, upbeat, and friendly personality.
• Demonstrated team‑player attitude.

Schedule

This role is performed during the school semester, requiring 10–20 hours per week, as agreed upon with the supervisor, and carried out over a minimum of two days per week. The schedule is flexible to accommodate class schedules and other on‑campus commitments.