Field Marketing and Engagement Coordinator
Parkhurst Dining · Williamsport, PA · 1 mo ago
MarketingVolunteer
Eat’n Park Hospitality Group is a family‑owned company founded in 1949, operating more than 150 locations across a dozen states with nearly 10,000 team members. Guided by the Core Values and the purpose “to Create a Smile,” the organization seeks a Field Marketing and Engagement Coordinator for its Parkhurst Dining team.
About the role
The Field Marketing and Engagement Coordinator will help drive the brand’s legacy and growth by ideating, planning, and executing interactive events, managing social media, creating marketing collateral, building campus partnerships, and supporting the annual Business & Marketing Plan.
Responsibilities
- Ideate, plan, and execute interactive engagement events such as pop‑ups, holiday celebrations, theme meals, and vendor spotlights.
- Manage and monitor social media channels, consistently creating compelling, informative, inclusive, and entertaining content.
- Create physical and digital marketing collateral and communication pieces that align with brand standards, and handle corporate graphic design requests.
- Develop relationships with campus organizations and departments for collaborative events, communication partnerships, and focus groups.
- Partner with the management team to draft and execute the annual Business & Marketing Plan, targeting operational, partnership, and revenue‑growth opportunities.
Qualifications
- Bachelor’s degree in Communications, Marketing, Sales, or Business Management preferred.
- Minimum of one (1) year of marketing experience or internship experience.
- Strong written and verbal communication skills with meticulous attention to detail.
- Proficiency in creating, posting, sharing, and managing social media content to boost brand presence and engagement.
- Ability to manage and prioritize multiple projects in a fast‑paced environment, demonstrating urgency and responsiveness to requests.
Benefits
- Medical, dental, vision, and life insurance.
- 401(k) retirement plan.
- Paid Time Off.
- Access to Smile Universe training and internal promotion pathways.
- 20% discount at all Eat’n Park brands.