Field Marketer & Care Advocate, Washington

New Market Strategy & Launch

New Market Strategy & Launch (Growth Focus):
GTM Strategy: Develop, own, and execute comprehensive Go-To-Market (GTM) plans for Washington, integrating market research, local partner intelligence, and national brand strategy.
Targeted Campaigns: Advise marketing team on high-value multi-channel marketing tactics (e.g., local media, community outreach) specifically tailored to Washington dyads.

Patient Referrals & Nurturing

Patient Referrals & Nurturing: Drive patient referrals through community partnerships (B2B2C) and direct member enrollment (DTC).

Budget Management

Budget Management: Work closely with the Marketing team to manage and maximize budgets, ensuring we maximize company goals for new and active patients.

Local Partnership & Relationship Building

Community Engagement

Community Engagement: Serve as the primary local brand ambassador for Remo Health. Identify, vet, and foster strong, collaborative relationships with key local organizations (e.g., Alzheimer’s Association, Area Agencies on Aging, Memory Cafes, Faith-Based Organizations, Senior Centers).

Sales Enablement

Sales Enablement: Partner with Growth team to create localized, partner-specific collateral and presentations that simplify the value proposition for local community-based organizations (CBOs) and regional health systems.

Local Partner Management

Local Partner Management: Manage day to day relationships with local partners (e.g., Senior Helpers)

Event Execution

Event Execution: Lead execution of high-impact local events, such as educational seminars, health fairs, and targeted community sponsorship activations (e.g., Alzheimer’s Walks).

Analytics & Reporting

Performance Tracking

Performance Tracking: Partner with Marketing to ensure implementation tracking that measures the effectiveness of local campaigns and partnerships, focusing on awareness and appointments scheduled.

Market Intelligence

Market Intelligence: Serve as the voice of the market internally, gathering crucial local insights on competitor activity, payer dynamics, and member needs to inform overall corporate strategy and product development.

Reporting

Reporting: Develop clear, concise reports to communicate regional performance and insights to the Growth and Executive teams.