Field Marketer

Key Responsibilities

• Execute High-Impact Events & Trade Shows (40%)
  • Support on-ground execution of flagship events like WOC, AHR, New York Build Expo, and regional construction conferences
  • Manage logistics: booth setup, demos coordination, swag, vendor partners, and on-ground operations
  • Ensure a standout booth experience that drives high engagement and demo conversions
• Drive Pipeline from the Field (25%)
  • Capture and qualify leads at events and ensure seamless handoff to SDRs and Sales
  • Help drive meetings, demos, and pilot sign-ups directly from field programs
  • Track pipeline contribution and support follow-ups post-event
• Support Pre-Event & Post-Event Campaigns (15%)
  • Coordinate with marketing to drive event attendance via email, LinkedIn, and outbound
  • Assist with post-event nurturing and retargeting campaigns
  • Work closely with SDRs to align outreach around field events
• Partner with Sales & Customers (10%)
  • Collaborate with Sales to identify target accounts and VIP prospects for events
  • Support customer meetups and capture testimonials, feedback, and insights
  • Act as a strong on-ground extension of the Beam AI brand
• Track Performance & Insights (10%)
  • Maintain clean and accurate data on HubSpot / Salesforce
  • Track key metrics: leads, meetings, demos
  • Deliver post-event reports with actionable insights

Required Skills & Experience

• 0–2 years of experience in marketing, events, or business development
• Highly organized, detail-oriented, and proactive
• Strong communicator who is comfortable engaging with prospects in-person
• Willing to travel frequently (30–50%) across the US
• Excited about AI, construction, and fast-growing SaaS environments

Success Metrics (KPIs)

• Events executed per quarter (quality + scale)
• Leads captured and qualified
• Meetings/demos generated from events
• Pipeline contribution influenced by field marketing
• Event-to-pipeline conversion rates

What Success Looks Like (First 6–12 Months)

• Execute 5–8+ high-impact events with strong operational excellence
• Contribute meaningfully to pipeline and pilot generation
• Become a trusted partner to Sales for field-driven growth
• Independently own smaller regional events and activations

Why work with us:

• Join a rapidly scaling vertical SaaS firm, transforming the construction industry
• Drive high-visibility outbound demand gen programs across the US & Canada
• Opportunity to own and grow the outbound team within the organization
• A culture that values creativity, clarity, and customer-first thinking
• Competitive compensation and the opportunity to grow with a global, driven team