Field Enablement, Principal

About the role

Snowflake is seeking a Field Enablement Business Partner to serve as the Chief Activation Officer for both our Account Executive and Customer Experience organizations. This role sits at the intersection of technical depth and sales craft.

Responsibilities

• Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership alike, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring whether capability actually changed
• Own programs end-to-end, spanning ideation, content creation, delivery, measurement, and iteration
• Translate technical product releases, industry use cases, and company focus areas into consumable materials for both technical and non-technical field audiences
• Diagnose field needs through data signals (Gong, Salesforce, leadership conversations, PM roadmap, etc.), then classify and prioritize gaps with evidence
• Design activation experiences by choosing the right modality: hands-on or self-serve lab, AI-powered learning, peer learning session, coaching, or live workshop. Then measure behavior change, not just completion
• Build technical content directly, including product demos, architecture walkthroughs, and competitive technical positioning, reducing SME burden and raising content quality
• Deliver sales skills training grounded in frameworks such as value selling, MEDDPICC, and discovery excellence, developing field ability to lead complex, multi-stakeholder sales cycles
• Curate and quality-gate all enablement content, validate AI-generated outputs for accuracy and audience fit, maintain a source of truth for your domains, and feed quality signals back to Product Marketing
• Act as the mini-CLO for your programs and constituents, serving as the consulting partner to local and regional field leaders and delivering localized programming where global programs fall short
• Collaborate with Onboarding to shape and continuously refine the everboarding program based on real field signals and new hire readiness data

Requirements

• 10+ years of related experience with a focus on enterprise software, field enablement, technical product marketing, solution engineering, or a combination
• Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows)
• Snowflake experience strongly preferred; SnowPro Core or SnowPro Advanced certification is a plus
• Understanding of complex sales cycles, you can walk in the shoes of an AE navigating a multi-stakeholder deal, an SE building a proof of concept, and Services Delivery working through implementation
• Skilled in learning design and measurement (e.g., Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management
• Fluency in selling and process methodologies (value selling, MEDDPIC, etc.) and the ability to design training that changes how reps sell, not just what they know
• Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering

Qualifications

• Fluent in selling and process methodologies (value selling, MEDDPIC, etc.) and the ability to design training that changes how reps sell, not just what they know
• Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering

Skills

• Technical product marketing
• Solution engineering
• Field enablement

Benefits

• Medical
• Dental
• Vision
• Life
• Disability insurance
• 401(k) retirement plan
• Flexible spending & health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program
• Other company benefits