Field Content Creator

About the Role

Wharton-Smith, Inc. is seeking a Social Media Coordinator to develop and manage engaging content across multiple platforms, supporting brand awareness, recruitment, project storytelling, and business development goals.

Responsibilities

• Develop and schedule engaging social media content (text, images, videos, infographics) for platforms like Facebook, LinkedIn, and Instagram, ensuring alignment with brand guidelines.
• Create social-first content that reflects Wharton-Smith’s voice, values, culture, and position as the Construction Group of Choice.
• Conduct interviews with employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.
• Ensure all social media content is on-brand, consistent in style, tone, and messaging, and adheres to company guidelines and industry standards.
• Own, maintain, and update the companywide content calendar, coordinating post timing, approvals, assets, captions, and scheduling.
• Engage on behalf of Wharton-Smith by responding to comments, messages, and tagged content in a timely and professional manner.
• Assist in planning, executing, and optimizing organic and paid social media campaigns that support brand awareness, recruitment, project storytelling, community engagement, and business development.
• Develop support copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.
• Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting.
• Track, analyze, and report on the performance of social media content and campaigns using native platform analytics and social media management tools.
• Provide insights and recommendations for optimizing engagement and reach.
• Monitor KPIs such as engagement, reach, impressions, follower growth, video views, clicks, and overall sentiment.
• Execute monthly performance updates and quarterly executive-level reports regarding progress toward defined annual goals.
• Collaborate with communications, marketing, strategic partnerships & events, business development, and project teams to align content with company objectives.
• Stay up to date with trends in social media, construction industry news, and emerging digital marketing tools to ensure an innovative and effective presence.

Requirements

• 1-3 years’ experience in social media management or digital marketing within a corporate environment.
• Proficiency in social media platforms (LinkedIn, Instagram, Facebook, YouTube), content creation, paid social strategies, and scheduling tools such as Loomly.
• Knowledge of digital marketing principles and analytics.
• Basic skills in Canva or Adobe Creative Suite for graphic content creation.
• Strong communication skills for regular interaction with MARCOMM and executive-level staff.