Field Canvassing Team Lead

About the Company

Leaf Home turns complex home improvement projects into achievements. We deliver remarkable, end-to-end experiences, addressing homeowner concerns about cost and effort. As America’s largest direct-to-consumer full-service provider of branded home services and products, we serve over 1 million homeowners across the US and Canada. Our award-winning products, including the patented LeafFilter gutter protection system, are recognized by Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, and This Old House. With 250+ regional sales and installation offices and comprehensive field support, we combine innovative products, exceptional people, and high standards. Leaf Home is consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top national employer.

About the Role

The Field Canvassing Team Lead is responsible for hiring, training, and developing a team of Field Canvassers to build Leaf Home brand awareness in pre-selected, high-probability neighborhoods.

Responsibilities

• Drive canvassing-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan route calendars (including evenings and weekends) for a team of Field Canvassers in an assigned territory.
• Manage a multi-team territory to generate customer lead generation.
• Recruit, hire, train, and develop a team of Field Canvassers, creating accountability through established marketing goals and KPIs.
• Manage permit requirements in assigned territories to ensure compliance with local ordinances and regulations.
• Collaborate with the Field Canvassing Manager and local Operations and Installation Managers to grow brand presence within the local market.
• Track and report canvassing lead generation metrics to evaluate performance and ROI of the territory.
• Exceed sales lead quotas based on established KPIs.
• Perform other duties as assigned by supervisor.

Requirements

• High school diploma or equivalent.
• 2+ years of management experience in field canvassing for the direct-to-consumer industry.
• Experience in customer service and/or sales.
• Experience in lead generation, experiential marketing, and/or field canvassing.
• Experience recruiting, onboarding, and training marketing, canvassing, and/or event staff.
• Knowledge of current best practices and new strategies for canvassing and direct-to-consumer field marketing.
• Ability to work outside in varying climates.
• Ability to work evenings and/or weekends.
• Ability to juggle various work activities and shift attention between tasks to meet stakeholder demands without “dropping the ball.”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment with a “roll up your sleeves” and “win every day” mentality.
• Self-driven with a focus on accountability and responsibility in accomplishing goals.
• Detail-oriented with a focus on efficiency and effectiveness in task completion.
• Excellent verbal and written communication skills for internal and external stakeholders.
• Strong problem-solving skills, including the ability to logically connect ideas, evaluate arguments, and identify inconsistencies.
• Ability to provide timely and empathetic service through all communication channels.
• Legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Qualifications

• Previous door-to-door canvassing experience.
• Home improvement knowledge and/or experience.

Travel & Physical Requirements

• Local travel required.
• Additional hours may be required (exempt position).
• Work is performed in a field office, manufacturing, or construction environment, including outside in varying temperatures and climates.
• Sedentary work: exerting up to 10 pounds of force occasionally and/or negligible force frequently to lift, carry, push, pull, or move objects.

Benefits

• Industry-best compensation packages.
• Competitive health, dental, and vision insurance.
• 401k with company match.
• Paid time off, including paid parental leave.
• Individualized career development programs.
• On-demand lunch program.
• Childcare assistance.
• Free gym membership.
• Employee assistance programs, including legal, financial planning, and counseling.
• Employee discount marketplace.
• Employee Resource Groups such as VetConnect, DEI Committee, and Women’s Committee.