Field Brand & Merchandising Manager

About the role

We are seeking a highly energetic, hands-on Field Brand & Merchandising Manager to serve as a key ambassador for the brand across retail, events, and the broader local market. This role sits at the intersection of field sales, merchandising, brand activation, and event marketing, with a focus on increasing brand visibility, strengthening retail relationships, and driving sales.

Responsibilities

• Field Sales & Retail Relationships
  • Build and maintain strong relationships with retail accounts, store managers, department leaders, and key retail contacts.
  • Visit retail locations regularly to identify opportunities to improve distribution, product placement, pricing, inventory, and overall brand presence.
  • Support sell-in and sell-through initiatives by identifying opportunities to increase product placement and sales.
  • Communicate retail feedback, competitive insights, and market trends back to the sales and marketing teams.
  • Assist with new product launches, retail promotions, demos, tastings, and other in-store initiatives.
  • Identify opportunities for new accounts and expanded distribution within the territory.
• Merchandising & Brand Execution
  • Own in-store merchandising and ensure products are properly stocked, displayed, signed, and positioned according to brand standards.
  • Build and maintain eye-catching displays, endcaps, secondary placements, and promotional setups.
  • Execute retail programs and promotional calendars in partnership with sales and marketing.
  • Monitor competitor activity, pricing, promotions, displays, and product placement.
  • Capture photos and field insights to provide visibility into retail execution.
  • Ensure the brand's visual identity and messaging are consistently represented across retail environments.
• Brand Ambassador & Consumer Engagement
  • Serve as a passionate and knowledgeable representative of the brand at retail, community, and industry events.
  • Conduct product demonstrations, sampling, education, and consumer engagement activities.
  • Develop relationships with local influencers, community organizations, retailers, and other strategic partners.
  • Gather consumer feedback and share insights with internal teams to help inform marketing and product strategy.
  • Represent the brand in a professional, authentic, and engaging manner.
• Event Planning & Brand Activations
  • Plan and execute brand events, retail activations, pop-ups, sampling events, trade shows, and community partnerships.
  • Coordinate event logistics including vendors, staffing, product, samples, displays, promotional materials, and transportation.
  • Develop event timelines, budgets, staffing plans, and post-event recaps.
  • Identify high-value local events and partnership opportunities that can increase brand awareness and trial.
  • Work cross-functionally with sales, marketing, operations, and creative teams to execute successful activations.
  • Measure event performance and identify opportunities to improve future activations.
• Reporting & Market Intelligence
  • Track retail visits, merchandising execution, events, samples, displays, and sales opportunities.
  • Maintain accurate field activity and account information.
  • Provide regular reporting on retail execution, competitive activity, customer feedback, and market trends.
  • Use field insights to identify opportunities for increased sales, distribution, and brand awareness.

Qualifications

• 2–5+ years of experience in field sales, merchandising, brand marketing, consumer products, retail, events, or a related field.
• Experience working directly with retail stores, retailers, distributors, or consumer-facing brands preferred.
• Strong interpersonal and relationship-building skills.
• Highly organized with strong attention to detail and follow-through.
• Comfortable working independently and spending significant time in the field.
• Strong communication and presentation skills.
• Ability to manage multiple events, retail accounts, and priorities simultaneously.
• A natural brand ambassador who is enthusiastic, outgoing, and comfortable engaging with consumers.
• Proficiency with Microsoft Office/Google Workspace; experience with CRM, merchandising, or field-sales platforms is a plus.
• Willingness to travel locally and work occasional evenings/weekends for events and activations.
• Valid driver's license and reliable transportation.

Pay

$50,000 – $60,000 per year