Fiber Preterm Assemblies Product Line Manager
CommScope · Shakopee, MN · 1 wk ago
Marketing$103k–$130k/yrFull-time
Duties and Responsibilities
- Manage the product life cycle.
- Accountability for the product lines P&L, including: revenue attainment, gross margin and operating income.
- Supports sales and marketing efforts by leading research of market opportunities and competitors with existing product line in assigned markets.
- Manage and develop sales and marketing presentations where additional technical expertise is required on specific solutions, applications, architectures, or assigned markets.
- Responsible for providing expertise and maintaining product evaluations on competitive product offers and acts as main customer contact on issues related to the product.
- Through close contact with target market and customers, responsible for new product visioning and idea generation.
- Attends trade shows, reviews market / trade publications and interfaces with sales workforce.
- Participates in technology and product roadmap development.
- Develops business cases for new product development including financial evaluations (RR, ROI, OPP, Cost), competitive and market analyses, customer needs, critical success factors, sales justifications, and other business case components.
- Defines target markets / customers and product positioning.
- Develops product definition including price, cost and performance objectives, reliability and functional features, manufacturability, and life cycle forecasts. Identifies and selects sales channels to distribute products to targeted markets / customers. Develops new production introduction plan.
- Responsible for the launch of new products.
- Initiates and participates in the development of all marketing collateral material.
- Establishes sales promotions and special incentive programs.
- Prepares technical databases for proposal generation.
- Develops and conducts product, market and application training.
- Ensures successful transition to manufacturing.
- Supports sales through joint sales calls.
- Conducts product review meetings.
- Establishes and monitors product introduction budget
- Responsible for profit and loss (P&L), evaluating, recommending and initiating cost reductions, discount analyses and inventory levels.
- Develops and evaluates opportunities for new products and / or line extensions. Identifies new target markets and related strategies.
Required Qualifications for Consideration
- A minimum of high school diploma
- Analytical and problem solving skills, and ability to articulate complex concepts to a broad range of internal and external audiences
- Proven ability to effectively communicate with several types and levels of staff and external contacts, both in writing and verbally
- Must have effective presentation skills
- Ability to work simultaneously on many priorities, which change frequently
- Assertive, persuasive and creative problem-solving skills.
- Ability to travel up to 10% (including international travel)
Preferred Qualifications for Consideration
- Bachelor's degree in a related field such as Engineering, Science or Business Administration preferred
- Preferably 10 years relevant work experience with a minimum of 2 years in a role working with or supporting PLM.