Family Ambassador Lead - San Francisco

About the role

The Family Ambassador Lead serves as a primary community-facing representative for KIPP schools in San Francisco and Oakland, supporting the execution of regional student recruitment efforts through field outreach, family engagement, and enrollment support.

Responsibilities

• Execute field-based outreach plans, including canvassing, tabling, and phone banking to ensure high visibility and a consistent pipeline of prospective families in San Francisco and Oakland.
• Identify and secure high-traffic community locations and large-scale events for recruitment activities so that KIPP maintains a constant and welcoming presence where families live and work.
• Manage and track prospective student leads in HubSpot to ensure all recruitment inputs are documented, and follow-up communication is executed with quality and timeliness.
• Persuade and inspire prospective families by effectively communicating KIPP’s mission and value proposition to ensure they choose to apply and remain engaged through the registration and enrollment process.
• Deliver exceptional, high-touch customer service and bilingual communication to prospective families to ensure they feel supported and valued, resulting in high conversion rates from lead to enrolled student.
• Guide families through the multi-step application and registration process in SchoolMint, providing the necessary technical support and persistent follow-up to ensure all requirements are completed accurately and on time.
• Identify and escalate non-routine family concerns or enrollment barriers to team leadership to ensure timely resolution and a seamless onboarding experience for new students.
• Partner with school-based operations teams to lead school tours and support campus events, ensuring a welcoming and persuasive experience for families that aligns with individual school needs and regional recruitment goals.
• Partner with the Student Recruitment and Enrollment team and other RSO departments to ensure all field activities remain aligned with regional growth goals and organizational strategy.
• Identify and maintain functional relationships with community-based organizations to amplify KIPP’s mission through their local networks and communication channels.
• Deliver compelling presentations and information sessions to CBO partners and groups of prospective families to clearly articulate KIPP's mission and educational model, resulting in increased brand awareness and application intent.
• Plan and organize the weekly logistics for field-based activities using Asana to ensure all tasks, materials, and deadlines are met for successful community engagement.
• Execute marketing and flyering campaigns across target neighborhoods to raise brand awareness and ensure all potential families are aware of enrollment deadlines.
• Monitor SchoolMint data and HubSpot activity to maintain data integrity and provide leadership with real-time visibility into the health of the enrollment funnel.

Qualifications

• 1-2 years of professional experience in community outreach, student recruitment, or field-based organizing, with a proven track record of independently executing outreach plans and achieving engagement targets.
• Direct experience with K-12 public education—as a parent, student, or staff member—including a demonstrated ability to serve as a credible "connector" and build trust within the diverse communities of San Francisco or Oakland.
• High School Diploma or equivalent; a Bachelor’s degree is not required, provided the candidate possesses an equivalent combination of professional experience and community expertise.
• Working knowledge of community organizing methods—including canvassing, phone banking, and tabling—with the ability to adapt messaging for different neighborhood contexts in San Francisco and Oakland.
• Familiarity with local geographic and cultural landscapes and a "connector mindset" capable of building authentic, credible relationships with families and community-based organizations.
• Strong interpersonal, presentation, and persuasion skills with the ability to provide helpful customer service and navigate enrollment questions with empathy, clarity, and a focus on solutions.
• Professional proficiency in Spanish or Cantonese is required for direct family communication, community engagement, and supporting families through the enrollment process.

Benefits

KIPP Northern California offers a competitive salary as well as a comprehensive benefits package, including medical, dental, vision coverage, paid time off, retirement plan with employer contribution, and commuter benefits. The hourly rate for this position is between $30.77 and $36.06.