Eyecon Frame Account Rep
Pearle Vision · Minneapolis, MN · 2 wk ago
Business DevelopmentFull-time
General Function
The Eyecon Frame Account Rep drives sales growth and delivers high-quality service across assigned franchise locations. This role executes brand strategies while ensuring compliance with standards for distribution, training, sell-out productivity, merchandising, and marketing. The Account Rep partners cross-functionally to enhance franchisee and customer experience while maximizing territory performance.Key Responsibilities
- Sales & Territory Performance
- Achieve monthly, quarterly, and annual sales goals, including revenue, pricing, distribution, and door productivity.
- Drive product adoption, optimize sales mix, improve sell-out, and increase inventory turns and profitability.
- Execute strategic call plans, including quarterly visits to all assigned locations.
- Customer & Relationship Management
- Build strong relationships across all levels of managed practices.
- Act as a consultative partner to Eye Care Professionals (ECPs), supporting business goals and customer experience.
- Document customer interactions in CAMS.
- Collaboration & Execution
- Partner with Frame Planners, Franchise Business Consultants, and Optical Support Account Reps to drive results.
- Use corporate tools and reporting to plan, track performance, and meet objectives.
- Apply coaching feedback to improve performance.
- Training & Expertise
- Deliver training using approved materials to reinforce product knowledge and messaging.
- Promote Leonardo training and support ECP confidence in key products.
- Train on Fiori utilization and best practices.
- Act as a subject matter expert on Vision X POS systems, supporting launches and training.
- Merchandising, Distribution & Marketing
- Maintain brand standards through visual merchandising, POP updates, and optimized board space.
- Manage frame distribution and ensure compliance with brand guidelines.
- Execute trunk shows, events, and in-store activations.
- Partner with internal teams to align promotions and campaigns.
- Support local and regional marketing initiatives (e.g., Local Attract Marketing, balihoo, GDC, EyeMed, AAA, AARP).
- Business Planning & Reporting
- Develop and execute strategic business plans using company tools to drive ROI and growth.
- Provide regular performance reports with actionable insights.
- Participate in training sessions, calls, meetings, and market appointments.
Basic Qualifications
- 5+ years of direct sales experience with proven success
- Ability to carry sample bags (25+ lbs)
- Strong communication and presentation skills
- Demonstrated ability to grow revenue and build relationships
- Experience in merchandising and training
- Strong problem-solving and proactive mindset
- Proficiency in Microsoft Excel, Word, and PowerPoint
- Ability to travel extensively, including overnight (up to 100%)
- Valid driver’s license and eligibility to work in the U.S., Puerto Rico, and Canada
PREFERRED QUALIFICATIONS
- BA/BS degree