External Sales Manager Crane & Industrial Canada

Purpose and Mission

As a Regional Sales Manager, you are the entrepreneurial engine of your territory. You own the customer relationship, drive growth, and ensure operational excellence within your segment. You act with integrity, adapt quickly, and boldly pursue opportunities that create value for both the customer and Bekaert.

Territory: Canada (Quebec, Ontario, New Brunswick and Nova Scotia)

Key Activities and Responsibilities

• Own your territory: Manage and grow sales within your assigned region and segment, acting as a business owner.
• Customer-centric mindset: Build trust-based relationships with customers, ensuring satisfaction and loyalty.
• Cash flow stewardship: Monitor and follow up on accounts receivable to ensure timely invoice payments.
• Forecast with precision: Deliver accurate, data-driven sales forecasts and pipeline visibility.
• Possess a proactive approach: Identify and pursue new business opportunities with agility and entrepreneurial drive.
• Collaborate cross-functionally: Work closely with segment managers, marketing, and operations to deliver tailored solutions.
• Act with integrity: Uphold Bekaert’s ethical standards in all business dealings.
• Adapt to market changes: Be agile and bold to solve problems creatively.
• Define and execute account plans for all customers
• New business generation and management of existing accounts
• Maintain healthy order pipeline and visibility
• Monitor accounts receivables and ensure timely payments, and stock programs (consignment)
• Manage and service existing business to continually grow market share
• Travel throughout assigned region, upwards of 35% to 50% of the time
• Identify new opportunities within the region and capitalize on these opportunities
• Run regional business with an entrepreneurial mindset to expand revenue and profitability
• Establish and exceed yearly territory sales budget
• Prepare monthly forecast outlook for all accounts
• Realize all segment standard gross margin expectations
• Price negotiation with customers, in line with pricing strategy set by Segment Management
• Report on competitor activity, territory forecast, and relevant regional news
• Coordinate superior customer service with respective Customer Service Team
• Resolve customer complaints with collaboration of manufacturing and quality control departments
• Suggest new product innovations to successfully grow your business
• Launch new solutions with customers
• Ensure long-term success for Bekaert through strategic partnerships and agreements

Skills

• Bachelor’s degree in Business, Marketing, or a related field
• Minimum of 5 years sales experience
• Willingness and ability to travel upwards of 35%-50% throughout the assigned territory
• Experience in the assigned market is preferred
• Experience in steel ropes is preferred
• Customer Service Orientation
• Market Analysis skills
• Negotiation Skills
• Project Management Skills
• Decision Making and Pricing Skills
• Interpersonal and Communication Skills
• Presentation and Data processing skills
• Administrative Skills (Forecasting, Call Reports, Itinerary)
• Travel and Entertainment Budget Control
• A desire to grow and learn
• A competitive mindset and a passion to win

Qualifications and Education

• Bachelor’s degree in Business, Marketing, or a related field
• Minimum 5 years of experience in a sales or a related role
• Passionate about personal growth and bringing your authentic self to work
• Commitment to diversity and inclusion