Experiential Specialist

Ulteig continues to invest in tradeshows, conferences, and experiential marketing as high-value opportunities to build client relationships, elevate expertise, and support business development across the Lifeline Sectors. The Experiential Specialist plays a critical role in translating those opportunities into organized, intentional, and measurable event experiences across trade shows and events. This role serves as the central connector between event strategy, execution, and stakeholder readiness.

Responsibilities

• Event Logistics & Execution
  • Manage portfolio of approximately 60+ annual shows and events, ensuring each event is planned, resourced, and executed in alignment with annual priorities and business development objectives.
  • Lead and execute tradeshow logistics including booth placement, registration, show services, rentals, freight, hired labor, client events, meeting rooms, event scheduling, hotel accommodations, catering, sponsorship fulfillment, and onsite readiness.
  • Identify and coordinate strategic sponsorships, ensuring contracted benefits, budget adherence, deadlines, deliverables, attendee participation, and follow-up requirements are tracked and completed.
  • Manage key event vendor relationships, including booth partners, to ensure timely execution, cost visibility, and a consistent event experience.
• Event Strategy & Planning
  • Lead the annual event planning in alignment with Lifeline Sector priorities, market roadmaps, and business development needs.
  • Use previous-year feedback, stakeholder input, event outcomes, market priorities, and competitive activity to recommend strategic event participation, sponsorships, and experience improvements.
  • Identify event-based thought leadership, presentation, association, and membership opportunities that align with market strategies, client needs, and Ulteig’s technical expertise.
  • Coordinate with the Marketing Team to integrate approved messaging, brand standards, and supporting materials into event experiences.
• Stakeholder & Attendee Readiness
  • Serve as the primary event partner for Market Directors, stakeholders, sales leaders, and internal attendees, facilitating planning discussions that clarify goals, roles, timing, decision points, preparation needs, and expectations.
  • Coordinate pre-show communications and attendee meetings to share logistical details, preparation resources, technical requirements, client outreach needs, and participation expectations.
  • Lead post-show debriefs and surveys to capture outcomes, lessons learned, and recommended improvements for future events.
• Budget, Reporting & Continuous Improvement
  • Lead and facilitate the annual tradeshow budgeting process in partnership with Market Directors and the Marketing Team.
  • Develop and maintain the annual event operating plan to support market priorities, budget visibility, and resource planning.
  • Own and continuously improve event systems, tools, templates, dashboards, attendee resources, and communication platforms to increase visibility and efficiency across the program.
  • Manage the tradeshow budget monthly to maintain alignment with financial targets and update forecasts as needed.
  • Track and report key event performance indicators including attendee engagement, stakeholder satisfaction, client, partner, and prospect engagement, business development outcomes, sponsorship value, and budget performance to inform future planning, execution, and investment decisions.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required.
• Minimum of 5 years direct marketing event planning required.
• Ability to travel up to 25%.
• Professional services firm experience preferred.
• Proven experience with Microsoft Office applications, including Word, Excel, and PowerPoint.
• Strong analytical and information management skills.
• Well-rounded knowledge of commonly used marketing concepts, practices, and procedures.
• Communicates clearly and professionally across written, verbal, graphic, and interpersonal settings.
• Demonstrates strong organization, prioritization, and leadership while coordinating multiple events, stakeholders, vendors, and deadlines at once.
• Ability to work independently and collaboratively with employees at all levels to meet deadlines.
• Willingness to work on repetitive tasks.
• Openness to innovation by embracing and applying evolving technology and AI tools to enhance workflows, solve problems, and drive continuous improvement.
• Must have authorization to work permanently in the U.S.

Benefits

• Flexible Workplace
• Employee Ownership
• Competitive Pay
• Comprehensive Benefits Package
• Collaborative Environment
• Innovative Culture

Pay

Target base compensation range for this role is $93,800 - $126,900.