Experiential Communications & Brand Activations Coordinator

About the role

This role supports the growing digital employee experience and brand activation strategy across North America. The coordinator will manage content intake, approval workflows, scheduling, and stakeholder alignment to ensure seamless, engaging, and brand-consistent employee experiences on digital screens and other experiential platforms.

Responsibilities

• Manage the end-to-end content intake, review, approval, and scheduling process for Tech Plaza digital screens and employee-facing activation spaces.
• Coordinate with Brand Teams, Marketing, Corporate Communications, Facilities, AV, and People, Purpose & Culture to ensure content is accurate, timely, and aligned with organizational priorities.
• Maintain and administer the content governance process, including content calendars, approval workflows, and publishing schedules.
• Monitor screen programming and digital experiences to ensure optimal functionality, quality, and employee engagement.
• Serve as the primary liaison for stakeholders seeking to utilize the Tech Plaza digital ecosystem for employee communications, events, and brand activations.
• Track and report content utilization, engagement metrics, and stakeholder participation to support continuous improvement efforts.
• Identify opportunities to enhance the employee experience through innovative storytelling, digital content, and experiential activations.
• Coordinate logistics and operational support for employee engagement activities, product showcases, leadership events, and brand activations within Tech Plaza spaces.
• Anticipate and communicate potential risks to project timelines, content delivery, and stakeholder commitments while recommending solutions to ensure successful execution.
• Support the development and documentation of standards, processes, and governance guidelines related to digital employee experiences and activations.
• Other special projects as assigned.

Requirements

• Bachelor's Degree is required.