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About the Agency

EM Marketing & Communication is an allied member of the Caribbean Tourism Organization (CTO). The agency supports Caribbean islands in strengthening ties with Latin America through public relations, marketing, and communication strategies, with a focus on improving market positioning for trade and general audiences.

2023 Highlights

• Supported Antigua and Barbuda in Public Relations and Marketing efforts in Latin America
• Developed press strategy for the islands in the region, including a fam-press with journalists and influencers
• Disseminated key news in trade media
• Participated in major global tourism industry fairs in collaboration with the CTO and several member countries

2024 Outlook

The agency is preparing strategies to accompany Caribbean countries in their plans for the new year, with planning already underway for various initiatives to be developed alongside clients.

Upcoming Trade Events Under Evaluation

• WTM Latin America: April 15 (three-day event), the most important B2B travel and tourism event in Latin America, offering business opportunities and access to qualified buyers and influencers
• Caribbean Travel Marketplace: 42nd edition, May 20–23 in Montego Bay, Jamaica
• Showcase Antigua and Barbuda 2024: June 4–7, hosted by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA)
• Caribbean Week New York: June 10–14, hosted by the CTO, showcasing Caribbean travel, culture, customs, and people