Experience Optimization Agent Product Owner

Wells Fargo is seeking a Lead Digital Product Manager to join the Future Autonomous Marketing (FAM) team, an initiative focused on transforming marketing planning, creation, optimization, and delivery through an ecosystem of AI-powered agents. In this role, you will own the vision, strategy, roadmap, and delivery of the Experience Optimization Agent, a core capability within the FAM ecosystem. This agent helps campaign managers design, configure, launch, and optimize digital experiences through experimentation and personalization, leveraging AI-assisted workflows and recommendations.

Responsibilities

• Product Strategy & Execution
  • Define and execute the vision, strategy, and roadmap for the Experience Optimization Agent.
  • Prioritize investments and capabilities that deliver measurable value for campaign managers and the business.
  • Drive adoption, outcomes, and continuous product improvement.
• Experimentation & Personalization
  • Deliver AI-powered capabilities that simplify the creation, configuration, and optimization of Adobe Target experiments and personalization activities.
  • Enable data-driven decision making through intelligent recommendations, guided workflows, and experimentation best practices.
  • Drive improvements in customer experience, engagement, and marketing performance.
• Cross-Functional Leadership
  • Partner across marketing, digital, analytics, technology, and operations teams to deliver scalable solutions.
  • Align stakeholders on product priorities, roadmap decisions, and success measures.
  • Communicate product strategy, business impact, and key outcomes to senior leadership.
• Governance & Risk Management
  • Ensure product capabilities align with enterprise governance, compliance, and Responsible AI standards.
  • Partner with Risk, Legal, Compliance, and Technology Controls teams to enable safe and responsible innovation.

Requirements

• 5+ years of digital product management experience, or equivalent demonstrated through work experience, training, military experience, or education.
• 5+ years of experience using Adobe Target for experimentation purposes within a regulated environment.
• 2+ years of experience with Artificial Intelligence capabilities and Agentic solutions.

Qualifications

• Exceptional problem-solving abilities.
• Proven ability to work cross-functionally in an agile delivery model.
• Ability to translate complex business and operational concepts into clear, actionable insights.
• Excellent written and oral communication skills, with a track record of clearly communicating results.
• Experience delivering platform-scale capabilities that support reuse and configurability.
• Deep familiarity with modular marketing content models, dynamic templating, and channel-specific constraints.
• Experience operating in a regulated enterprise environment.
• Knowledge of Responsible AI and human-in-the-loop workflows.
• Experience partnering with brand, creative, or marketing operations teams.
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear implications, actions, and decisions.
• Demonstrated track record of effective influencing and collaboration at all levels.

Job Expectations

• Ability to travel up to 10% of the time.
• Must reside within a commutable distance from the work location.
• Hybrid work schedule: three (3) days in-office and two (2) days remote.
• This position is not eligible for visa sponsorship.
• Relocation assistance is not available for this position.

Pay

$119,000.00 - $206,000.00 (base pay range). Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement