Executive Vice President, Head of Strategy

Overview

We are looking for a leader to build out our Experience Strategy capability at the agency. We currently define Experience Strategy as the capability that builds off the Big Brand Idea to lay the strategic foundation across the entire consumer or HCP journey that inspires creative experiences at every stage always grounded in data and technology.

Responsibilities

• Create the strategic tools necessary to deliver Experience Strategy across our four books of business and ultimately across both SSW and PNY.
• Identify the right talent and/or partnerships necessary to build out this capability.
• Evaluate and manage the current experience, social and content strategists we have on staff today.
• Identify opportunities to train existing talent and/or hire new talent to deliver first in class Experience Strategy.
• Partner with our heads of data and analytics and our head of digital solutions who oversees our technology solutions.
• Drive growth for the agency via new business and hunt for new opportunities with current clients.

Qualifications

• Capable of working with teams to define actionable plans that deliver a positive, meaningful experience across all interactions a brand has with a patient, caregiver or healthcare professional.
• Seek to understand what people think, feel and do across the customer journey—and search for the moments of truth that will have the greatest impact on a person’s path to wellness.
• Passionate about generating ideas for making brand-customer interactions better and more delightful.
• Able to understand a brand’s strategy and big idea and then able to envision and articulate personalized pull-through on a tactical level.
• Passionate about the value of content, and not view channels in silos but instead see things from the customer’s perspective: as a series of moments.
• Understand the mechanics of individual channels (CRM, social, web, etc.) and how to use them to build meaningful interactions; in addition, have their finger on the pulse of digital innovation and keep up with evolving and emerging possibilities for engagement.

Additional Information

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• The Company anticipates the application deadline for this job posting will be 8/3/2026.

Pay

Currency: USD
Range: USD $325,000.00 - USD $350,000.00/Annually.
This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation.