Executive SEO Strategist

About the role

The Executive SEO Strategist will assist in developing a productized SEO and AI search offering for solo and boutique law firms. Upon development of the offering, the strategist will execute the standardized SEO tactics for a portfolio of clients and manage the overall SEO offering.

Responsibilities

• Manage and execute implementation of SEO strategy set up and ongoing tasks.
• Assist in the development of a productized SEO strategy for local, multi-location, regional, and national SEO needs.
• Build SEO strategy based on reporting data to improve impressions, traffic, and conversion (ITC) through keywords, content, linking, and other factors.
• Track, report, and analyze website analytics.
• Assist with elements of creation for client webpages to optimize and improve conversion rate.
• Serve as a subject matter expert to help with continuous improvements and growth.
• Balance quality and quantity of individual tasks to streamline strategy, project development, timelines, and results.
• Define new strategies, based on data research, to improve page and content performance.
• Identify and address technical concerns through audits for client accounts on an ongoing basis.
• Keep pace with SEO, AI search engine, and internet marketing industry trends and development.
• Develop and implement link building strategies.
• Work internally with colleagues on continuous department improvement efforts.
• Communicate to clients, team, and management on strategy, project development, timelines, and results.
• Collaborate cross-departmentally on client strategy and goals.
• Other duties as assigned by management.
• Regular and reliable attendance is expected as this is a full-time position.

Requirements

• Passion for SEO and overall internet marketing.
• SEO and AI experience.
• Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) experience.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Ability to foster strong client relationships at various levels.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.
• 1-3 years of professional experience working in an agency environment.
• Previous experience with industry tools such as Ahrefs, SEMrush, Google Analytics, etc.
• Current Google Analytics Certification.

Physical/Mental Requirements

• Prolonged periods of sedentary movement.
• May be requested to work overtime and weekends if deemed necessary.
• Must be able to lift at least 20 pounds.
• Certain management positions might require occasional travel.