Executive Director, Reblozyl Marketing Brand Lead

About the role

The Executive Director, Reblozyl Marketing Brand Lead reports directly to the Vice President, Reblozyl & Lymphoma Marketing and serves as the U.S. brand leader for Reblozyl. This leader will also have Global (ex-US) responsibility for the brand including lifecycle management.

Responsibilities

• Lead development and execution of the U.S. Reblozyl brand strategy across all approved and future indications.
• Own brand performance, market growth, and achievement of commercial objectives.
• Develop annual brand plans, operating plans, and resource allocation strategies aligned with business priorities.
• Drive positioning, messaging, promotional strategy, customer engagement, and omnichannel execution.
• Ensure disciplined execution against brand objectives, KPIs, and performance milestones.
• Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:
  • Ex-U.S. launch and expansion strategies
  • Lifecycle management planning
  • Indication sequencing and prioritization
• Participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.
• Partner with Global Commercial, Medical, and Development teams to shape long-term brand vision, evidence strategies, and global value narratives.
• Translate U.S. market learnings into global best practices and inform regional strategies.
• Lead the Reblozyl cross-functional business team, aligning stakeholders across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Analytics, Finance, Regulatory, Legal, and Commercial Operations.
• Partner closely with Sales leadership to maximize field effectiveness, customer engagement, and commercial execution.
• Serve as the senior marketing leader for Reblozyl in governance forums, POAs, business reviews, and leadership meetings.
• Build, develop, and lead a high-performing marketing organization while fostering a culture of accountability, innovation, inclusion, and collaboration.
• Recruit, coach, and develop talent, ensuring strong succession planning and organizational capability building.
• Deliver strategic recommendations and business updates to senior Oncology and Commercial leadership while contributing to broader organizational priorities and enterprise initiatives.

Qualifications & Experience

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum 15 years of experience in biopharmaceutical marketing, including senior leadership roles.
• Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.
• Direct experience with product launches, lifecycle management, and late-stage pipeline assets.
• Demonstrated ability to operate effectively in matrixed, global organizations.
• Strong strategic thinking, executive presence, and ability to influence at the most senior levels.
• Experience navigating complex market access and reimbursement environments.
• Experience spanning both U.S. commercialization and global brand strategy (preferred).
• Prior leadership of hematology or lymphoma brands (preferred).

Benefits

Compensation Overview: $239,080 - $289,708. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/. Benefits include Health Coverage, wellbeing support programs, financial well-being and protection, and work-life benefits.