Executive Director, Brand Marketing & Reputation

What you will do

Join Amgens Mission of Serving Patients. At Amgen, if you feel like you are a part of something bigger, its because you are. Our shared mission to serve patients living with serious illnesses drives all that we do. Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Key Responsibilities

• Brand Strategy & Reputation
  • Develop and execute Amgen's corporate brand strategy, ensuring alignment with business priorities, culture, and long-term reputation goals
  • Serve as steward of the Amgen brand, driving consistency across communications, experiences, and visual identity
  • Lead brand governance and oversee initiatives that strengthen awareness, trust, and engagement among key stakeholders
  • Partner with Communications and Data & Insights teams to monitor reputation trends, identify risks, and develop proactive strategies that strengthen trust and resilience
  • Provide strategic oversight for brand programs connected to the Amgen Foundation and ESG priorities
• Brand Marketing & Audience Engagement
  • Lead corporate brand marketing programs and integrated campaigns that increase awareness, strengthen reputation, and deepen stakeholder engagement
  • Partner with Digital, Social, Media, and Communications teams to develop audience-centric marketing and amplification strategies
  • Oversee paid media investments that support corporate storytelling, executive visibility, talent attraction, and business priorities
  • Leverage audience insights, analytics, and performance data to optimize campaign effectiveness and measure impact
• Content, Newsroom & Communications Operations
  • Lead Amgen's enterprise content strategy and oversee the Amgen Newsroom as the company's flagship owned media platform
  • Direct editorial strategy, multimedia production, content publishing, and storytelling efforts that showcase Amgen's science, innovation, culture, and patient impact
  • Lead a centralized editorial, creative, and multimedia services organization supporting teams across Corporate Affairs
  • Establish intake, prioritization, governance, and resource allocation processes that ensure support is aligned with enterprise priorities
  • Oversee communications technology platforms and drive adoption of emerging capabilities, including AI-enabled tools, to improve efficiency, effectiveness, and audience engagement
• Leadership & Collaboration
  • Lead and develop a high-performing team spanning brand marketing, newsroom operations, content strategy, creative services, multimedia production, and communications operations
  • Build strong partnerships across Corporate Affairs, Commercial, R&D, Human Resources, Legal, Government Affairs, and the Amgen Foundation
  • Foster a culture of innovation, collaboration, accountability, and continuous improvement
  • Champion talent development, succession planning, and organizational effectiveness

Basic Qualifications

• Doctorate degree & 6 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience
• Masters degree & 10 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience
• Bachelors degree & 12 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience AND 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Preferred Qualifications

• Experience leading enterprise brand, marketing, reputation, and content organizations
• Expertise in brand marketing, audience engagement, and integrated campaign development
• Experience leading cross-functional teams spanning marketing, editorial, creative, digital, and communications disciplines
• Experience building and managing shared services or centralized operating models
• Experience leading communications, content, marketing, or digital technology transformations
• Understanding of digital publishing, content management, analytics, marketing technology, and emerging AI-enabled capabilities
• Exceptional leadership, stakeholder management, and executive communication skills
• Experience within biotechnology, healthcare, life sciences, or other highly regulated industries
• Experience leading newsroom, owned media, corporate publishing, or integrated content organizations
• Advanced degree in communications, marketing, business, journalism, or a related field