Executive Director, Brand - VYKAT

Neurocrine Biosciences is a leading biopharmaceutical company dedicated to discovering, developing, and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine, and immunological disorders. The company's diverse portfolio includes FDA-approved treatments and a robust pipeline of compounds in mid- to late-phase clinical development. For more than three decades, Neurocrine has applied unique insights into neuroscience and interconnected brain-body systems to treat complex conditions.

About The Role

Responsible for the strategic planning, direction, and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, collaborating closely with cross-functional partners to ensure successful commercialization in support of business objectives.

Responsibilities

• Develops and authorizes implementation of strategic plans for the commercialization team
• Drives the implementation of new ideas and approaches to ensure successful commercialization of new product
• Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications
• Oversees development and implementation of tactical initiatives through subordinate managers and/or employees
• Assesses variables, evaluates fundamental issues, and provides direction for major functional areas
• Anticipates factors that could impact Neurocrine's strategies and its position in the field; provides innovative solutions
• Provides guidance to senior management on all Brand issues and initiatives
• Serves as a subject matter expert for the product, market, and treatment landscape
• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory, and other functions
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
• Drives creation of US HCP & consumer-facing print and digital materials for field use
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential
• Leverages market insights and research to drive growth and strategic direction
• Serves as marketing representative on promotional review committee for brand; ensures compliance with all legal, regulatory, ethical, and company guidelines
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
• Manages/controls the brand operating budget
• Builds relationships with thought leaders, advocacy groups, and local/national organizations to grow industry awareness
• Ensures compliance with all corporate policies, regulations, and laws
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function
• Other duties as assigned

Requirements

• BS/BA degree in a life science, business, or marketing/advertising AND 17+ years of experience in the pharmaceutical/life sciences industry, preferably in marketing and/or advertising as a brand strategist
• Experience in commercialization/product launches and building product brand(s) is preferred
• OR Master's degree or MBA preferred AND 15+ years of similar experience as noted above
• Extensive previous leadership experience
• Expert-level understanding of the brand development process
• Strong leadership attributes to generate commitment and resolve issues constructively
• Comfortable leading teams in a fast-paced, consensus-style environment; operates cross-functionally in pursuit of business goals
• Expertise in commercialization of new products, product launches, and building premium/aspirational product brands
• Ability to lead others in both direct managerial and indirect team roles
• Demonstrated ability in developing and executing plans, consistent messaging, and brand guidelines
• Expertise in developing and executing strategic marketing campaigns
• Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results
• Excellent communication, creative skills, and instincts to guide brand planning and strategy with flawless execution
• Acts as a "trusted advisor" across the company and may be recognized as an external expert
• Provides strategy, vision, and direction regarding issues that may have company-wide impact
• Requires in-depth knowledge of the functional area, business strategies, and the company’s goals
• Possesses industry-leading knowledge, specifically in support of rare disease brands
• Strong organizational and project development skills
• Proven leadership/influencing skills; can influence the highest levels of the organization and shape business outcomes

Pay

The annual base salary we reasonably expect to pay is $261,800.00–$357,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity-based long-term incentive program.

Benefits

• Retirement savings plan (with company match)
• Paid vacation, holiday, and personal days
• Paid caregiver/parental and medical leave
• Health benefits including medical, prescription drug, dental, and vision coverage