Executive Director, Brand Marketing -Body, Hair & Promo
Sol de Janeiro · New York, NY · 1 mo ago
HybridMarketing$180k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we have "Our Story" then "What You’ll Do" then "What You’ll Be Working On" then "Must Haves" then "How You’ll Know You’re a Fit" then "Salary Range" then "Why Sol de Janeiro?" plus maybe other sections.
We must not repeat job title as heading. Use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we need to map content to these headings only if they have real specific content. The instructions: "use
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we need to map content to these headings only if they have real specific content. The instructions: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should use those exact headings when appropriate. But we can also use other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect we use those headings for sections. We need to decide which sections we have content for.
We have:
- About the role: could be the "Our Story" plus maybe description of role? Actually "Our Story" is about company, not role. The role description is in "What You’ll Do" and "What You’ll Be Working On". Those could be under Responsibilities.
- Responsibilities: we have many bullet-like sentences in "What You’ll Do" and "What You’ll Be Working On". Those are duties.
- Requirements: "Must Haves" list.
- Qualifications: maybe education and experience? Could be part of Must Haves.
- Skills: maybe "Potent blend of strategic, creative, and analytic skills." etc.
- Benefits: "Why Sol de Janeiro?" includes competitive salary and bonus program, flexible hybrid work environment, inclusive culture, chance to be part of fast-growing award-winning global beauty brand. Also Salary Range given.
- Pay: Salary Range: $180,000 USD - $200,000 USD.
- Schedule: "Must be comfortable working a hybrid schedule (3 days in our NYC Office)." Also maybe flexible hybrid work environment.
We must not create sections with filler like "commensurate with experience". We have actual content.
We must not include boilerplate like EEO, privacy policy, etc. Remove those lines.
We must preserve all substantive information; do not invent or summarize away detail.
We need to output only HTML fragment, no /, no markdown fences.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to decide how to structure.
Probably sections:
About the role
Our Story ...
maybe combine company overview.
But "About the role" maybe should be about the role itself, not company. However we have "Our Story" which is company background. Could be considered About the role? Might be okay.
Alternatively we could skip About the role if not specific. But we have company story; it's substantive. Could put under About the role.
Responsibilities: list of duties from "What You’ll Do" and "What You’ll Be Working On". We'll turn each sentence into - .
Requirements: Must Haves list.
Qualifications: maybe education (Bachelor's degree or equivalent required, MBA preferred). Could be separate but we can include under Requirements? But we need to follow instruction: include a section ONLY when posting has real, specific content for it. We have both Requirements and Qualifications content. We'll separate.
Skills: list of skills like strategic, creative, analytic, ownership mindset, communication, presentation, interpersonal, attention to detail, organizational, team player, positive attitude, relationship building, directing/developing direct reports, hybrid schedule comfort.
Benefits: from "Why Sol de Janeiro?" plus maybe flexible hybrid work environment.
Pay: Salary Range.
Schedule: hybrid schedule (3 days in NYC Office) plus flexible hybrid work environment maybe.
We must not duplicate content. Ensure we preserve all substantive info.
Let's extract details.
Our Story paragraph:
"Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace."
We need to keep that as prose.
What You’ll Do (short): "Responsible for leading the regional Body, Hair & Promo portfolio strategy and delivering brand & business objectives for the Americas. This role will translate global brand vision into regional strategy across consumer & retail marketing, innovation pipeline, and portfolio management. The Executive Director will lead a Body, Hair & Promo marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events, while influencing a broader cross-functional network across the Americas and Global organization. This role will report to the VP, Americas Marketing."
What You’ll Be Working On: list of responsibilities (many sentences). We'll combine.
Let's extract each bullet-like sentence:
- Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals.
- Lead the development and execution of a comprehensive 3-year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
- Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets.
- Drive profitability through meticulous financial oversight and strategic cost management.
- Develop and manage the rolling product launch calendar, coordinating with Product Development and other cross-functional teams to ensure timely and impactful product introductions.
- Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
- Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth.
- Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively.
- Steward a strong and clear briefing and feedback process across your team.
- Represent the categories in strategic meetings with senior management and external partners, advocating for the category’s needs and strategic direction.
- Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
- Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
- Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies and actions.
- Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumer-focused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
- Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
- Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.
That's a lot.
Now Must Haves:
- Bachelor's degree or equivalent required, MBA preferred.
- 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
- Experience in OTC product marketing, such as SPF, scalp, or acne.
- Potent blend of strategic, creative, and analytic skills.
- Ownership mindset for programs and categories.
- Exceptional communication, presentation, and interpersonal skills.
- Strong attention to detail & organizational skills in a fast-paced environment.
- Team player with positive attitude and ability to build and nurture strong relationships.
- Experience directing & developing direct reports.
- Must be comfortable working a hybrid schedule (3 days in our NYC Office).
How You’ll Know You’re a Fit:
- Deep appreciation for company values and culture.
- Collaborative mindset, capable of working effectively across departments and geographies.
- Genuine passion for the beauty industry and evolving consumer preferences.
- Fact-based decision-maker with a pragmatic view of the marketplace.
- Results-oriented with an unrelenting drive to win, balanced with a focus on company success rather than personal imprint.
- Celebrates inclusion and diverse perspectives.
Salary Range: $180,000 USD - $200,000 USD
Why Sol de Janeiro? (Benefits):
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
We should not include the EEO etc.
Now we need to map to headings.
About the role: maybe combine Our Story and short role description? Could be two paragraphs.
Responsibilities: the long list from What You’ll Be Working On plus maybe the short What You’ll Do? But we can include all duties under Responsibilities.
Requirements: Must Haves list (education, experience, OTC, etc.)
Qualifications: maybe education and experience? But we already used them. Could separate: Qualifications: Bachelor's degree or equivalent required, MBA preferred. 10+ years... etc. But that duplicates. Better to follow instruction: include a section only when posting has real, specific content for it. We have content for both Requirements and Qualifications; we can split: Requirements: experience, OTC, etc. Qualifications: education (Bachelor's/MBA). But we also have skills etc. Could go under Skills.
Skills: list of skills: strategic, creative, analytic, ownership mindset, communication, presentation, interpersonal, attention to detail, organizational, team player, positive attitude, relationship building, directing/developing reports, hybrid schedule comfort.
Benefits: list from Why Sol de Janeiro? plus maybe flexible hybrid work environment (already there). Also maybe competitive salary and bonus program (but salary is separate Pay). We'll keep benefits as non-salary.
Pay: Salary Range.
Schedule: Must be comfortable working a hybrid schedule (3 days in our NYC Office). Also flexible hybrid work environment maybe.
We must avoid duplication: hybrid schedule appears in Must Haves and also in Benefits? Actually Benefits includes flexible hybrid work environment. We'll keep schedule section for hybrid schedule details.
Now we need to output HTML.
We'll use
for each section heading.
Inside each section, we can have
for prose,
- for lists.
We must not repeat job title as heading.
We must not include boilerplate.
Let's craft.
First, About the role:
Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
Maybe
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect we use those headings for sections. We need to decide which sections we have content for.
We have:
- About the role: could be the "Our Story" plus maybe description of role? Actually "Our Story" is about company, not role. The role description is in "What You’ll Do" and "What You’ll Be Working On". Those could be under Responsibilities.
- Responsibilities: we have many bullet-like sentences in "What You’ll Do" and "What You’ll Be Working On". Those are duties.
- Requirements: "Must Haves" list.
- Qualifications: maybe education and experience? Could be part of Must Haves.
- Skills: maybe "Potent blend of strategic, creative, and analytic skills." etc.
- Benefits: "Why Sol de Janeiro?" includes competitive salary and bonus program, flexible hybrid work environment, inclusive culture, chance to be part of fast-growing award-winning global beauty brand. Also Salary Range given.
- Pay: Salary Range: $180,000 USD - $200,000 USD.
- Schedule: "Must be comfortable working a hybrid schedule (3 days in our NYC Office)." Also maybe flexible hybrid work environment.
We must not create sections with filler like "commensurate with experience". We have actual content.
We must not include boilerplate like EEO, privacy policy, etc. Remove those lines.
We must preserve all substantive information; do not invent or summarize away detail.
We need to output only HTML fragment, no /, no markdown fences.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to decide how to structure.
Probably sections:
About the role
Our Story ...
maybe combine company overview.
But "About the role" maybe should be about the role itself, not company. However we have "Our Story" which is company background. Could be considered About the role? Might be okay.
Alternatively we could skip About the role if not specific. But we have company story; it's substantive. Could put under About the role.
Responsibilities: list of duties from "What You’ll Do" and "What You’ll Be Working On". We'll turn each sentence into - .
Requirements: Must Haves list.
Qualifications: maybe education (Bachelor's degree or equivalent required, MBA preferred). Could be separate but we can include under Requirements? But we need to follow instruction: include a section ONLY when posting has real, specific content for it. We have both Requirements and Qualifications content. We'll separate.
Skills: list of skills like strategic, creative, analytic, ownership mindset, communication, presentation, interpersonal, attention to detail, organizational, team player, positive attitude, relationship building, directing/developing direct reports, hybrid schedule comfort.
Benefits: from "Why Sol de Janeiro?" plus maybe flexible hybrid work environment.
Pay: Salary Range.
Schedule: hybrid schedule (3 days in NYC Office) plus flexible hybrid work environment maybe.
We must not duplicate content. Ensure we preserve all substantive info.
Let's extract details.
Our Story paragraph:
"Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace."
We need to keep that as prose.
What You’ll Do (short): "Responsible for leading the regional Body, Hair & Promo portfolio strategy and delivering brand & business objectives for the Americas. This role will translate global brand vision into regional strategy across consumer & retail marketing, innovation pipeline, and portfolio management. The Executive Director will lead a Body, Hair & Promo marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events, while influencing a broader cross-functional network across the Americas and Global organization. This role will report to the VP, Americas Marketing."
What You’ll Be Working On: list of responsibilities (many sentences). We'll combine.
Let's extract each bullet-like sentence:
- Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals.
- Lead the development and execution of a comprehensive 3-year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
- Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets.
- Drive profitability through meticulous financial oversight and strategic cost management.
- Develop and manage the rolling product launch calendar, coordinating with Product Development and other cross-functional teams to ensure timely and impactful product introductions.
- Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
- Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth.
- Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively.
- Steward a strong and clear briefing and feedback process across your team.
- Represent the categories in strategic meetings with senior management and external partners, advocating for the category’s needs and strategic direction.
- Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
- Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
- Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies and actions.
- Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumer-focused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
- Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
- Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.
That's a lot.
Now Must Haves:
- Bachelor's degree or equivalent required, MBA preferred.
- 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
- Experience in OTC product marketing, such as SPF, scalp, or acne.
- Potent blend of strategic, creative, and analytic skills.
- Ownership mindset for programs and categories.
- Exceptional communication, presentation, and interpersonal skills.
- Strong attention to detail & organizational skills in a fast-paced environment.
- Team player with positive attitude and ability to build and nurture strong relationships.
- Experience directing & developing direct reports.
- Must be comfortable working a hybrid schedule (3 days in our NYC Office).
How You’ll Know You’re a Fit:
- Deep appreciation for company values and culture.
- Collaborative mindset, capable of working effectively across departments and geographies.
- Genuine passion for the beauty industry and evolving consumer preferences.
- Fact-based decision-maker with a pragmatic view of the marketplace.
- Results-oriented with an unrelenting drive to win, balanced with a focus on company success rather than personal imprint.
- Celebrates inclusion and diverse perspectives.
Salary Range: $180,000 USD - $200,000 USD
Why Sol de Janeiro? (Benefits):
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
We should not include the EEO etc.
Now we need to map to headings.
About the role: maybe combine Our Story and short role description? Could be two paragraphs.
Responsibilities: the long list from What You’ll Be Working On plus maybe the short What You’ll Do? But we can include all duties under Responsibilities.
Requirements: Must Haves list (education, experience, OTC, etc.)
Qualifications: maybe education and experience? But we already used them. Could separate: Qualifications: Bachelor's degree or equivalent required, MBA preferred. 10+ years... etc. But that duplicates. Better to follow instruction: include a section only when posting has real, specific content for it. We have content for both Requirements and Qualifications; we can split: Requirements: experience, OTC, etc. Qualifications: education (Bachelor's/MBA). But we also have skills etc. Could go under Skills.
Skills: list of skills: strategic, creative, analytic, ownership mindset, communication, presentation, interpersonal, attention to detail, organizational, team player, positive attitude, relationship building, directing/developing reports, hybrid schedule comfort.
Benefits: list from Why Sol de Janeiro? plus maybe flexible hybrid work environment (already there). Also maybe competitive salary and bonus program (but salary is separate Pay). We'll keep benefits as non-salary.
Pay: Salary Range.
Schedule: Must be comfortable working a hybrid schedule (3 days in our NYC Office). Also flexible hybrid work environment maybe.
We must avoid duplication: hybrid schedule appears in Must Haves and also in Benefits? Actually Benefits includes flexible hybrid work environment. We'll keep schedule section for hybrid schedule details.
Now we need to output HTML.
We'll use
for each section heading.
Inside each section, we can have
for prose,
- for lists.
We must not repeat job title as heading.
We must not include boilerplate.
Let's craft.
First, About the role:
Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
Maybe
for prose. We need to decide how to structure. Probably sections:
About the role
Our Story ...
maybe combine company overview. But "About the role" maybe should be about the role itself, not company. However we have "Our Story" which is company background. Could be considered About the role? Might be okay. Alternatively we could skip About the role if not specific. But we have company story; it's substantive. Could put under About the role. Responsibilities: list of duties from "What You’ll Do" and "What You’ll Be Working On". We'll turn each sentence intofor each section heading. Inside each section, we can have
for prose,
- for lists.
We must not repeat job title as heading.
We must not include boilerplate.
Let's craft.
First, About the role:
Our StoryLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
Maybe