Executive Director, Affiliates Strategy-Card Acquisitions

We are seeking an Executive Director, Affiliate Marketing Strategy to lead and scale a high-impact affiliate marketing channel within Card Acquisition Marketing. In this role, you will own the affiliate channel strategy and performance, drive partner growth through experimentation and measurement, ensure operational excellence, and develop a high-performing team.

Responsibilities

• Lead the day-to-day and long-term strategy, development, and planning for the affiliate channel
• Drive partner planning, contracting, and campaign testing to expand and innovate the program
• Track, analyze, and review channel performance to deliver clear insights and recommendations
• Design, launch, and optimize tests and pilots to improve efficiency, conversion, and channel contribution
• Identify, evaluate, and implement new capabilities (including AI-driven optimization), publishers, and audience/data tactics
• Partner cross-functionally to shape portfolio profitability analyses, investment decisions, and the growth roadmap
• Present strategies, performance, insights, and recommendations to senior internal and external stakeholders
• Define requirements for new capabilities and influence the technology roadmap to enhance channel performance
• Improve operational excellence through stronger processes, documentation, and ways of working across planning, execution, and reporting
• Manage, mentor, and develop a team of marketing professionals, fostering collaboration, innovation, and growth

Requirements

• Bachelor’s degree
• 9+ years of relevant experience in affiliate, performance, or partner-driven marketing
• Demonstrated ability to lead channel strategy and deliver measurable growth against targets
• Strong analytical skills, including performance measurement and test-and-learn optimization
• Proven partner management and negotiation experience (e.g., contracting, commercial terms, joint planning)
• Experience leading people, including developing goals, coaching, and performance management
• Strong communication skills, including executive-ready storytelling and influencing across stakeholders
• Understanding of regulated marketing environments and the ability to manage risk in channel execution

Preferred Qualifications

• Master’s degree
• Experience building or scaling affiliate programs with multiple publishers/partners
• Familiarity with AI-driven marketing optimization and advanced targeting approaches
• Experience partnering closely with legal, compliance, and risk teams in go-to-market work
• Track record of improving marketing operations through new processes, tools, and documentation

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support and financial coaching
• Discretionary incentive compensation, paid in cash and/or forfeitable equity

Applicants must be authorized to work for any employer in the U.S. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.

About The Team

Our Consumer & Community Banking division serves Chase customers through personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. We lead the U.S. in credit card sales and deposit growth, offering the most-used digital solutions while ranking first in customer satisfaction. We provide a broad array of credit cards, including Chase-branded and co-branded cards in partnership with well-known companies and organizations.