DirectJobHub
Jobs · Marketing · Indiana

Exec/Sr. Director, Gastroenterology HCO Strategy and Marketing

BioSpace · Indianapolis, IN · 1 wk ago
Marketing$170k–$249k/yrFull-time

Position Purpose

Lilly Value and Access is a purpose-driven organization dedicated to making life better for people around the world. Health Care Organizations (HCOs) continue to grow in scale and scope of patient care. We are building our Lilly USA HCO marketing capability, focusing on important customers like Gastroenterology (GI) portfolios, including Omvoh for Ulcerative Colitis (UC) and Crohn's Disease (CD).

Primary Responsibilities

  • Develop and evolve Omvoh HCO market understanding in partnership with HCP market research and LVA market research.

  • Create clear HCO Strategy to deliver upon with HCO customers that strategically ladder up to brand strategic intent.

  • Lead National Account Strategy — partner with Brand, LV&A, and HCO Leadership to build a differentiated value story and solutions for National and Regional GI accounts.

  • Partner with the US Payer team to ensure functionality of affordability solutions.

  • Explore and assess Omnichannel opportunity with LVA HCO COE.

HCO Marketing Execution

  • Develop a robust HCO engagement strategy that incorporates multi-channel content and resources as well as customer-facing activities involving HCO decision makers (Population Health, Service Line leaders, Gastroenterology stakeholders, Specialty Pharmacy, Medically Integrated Pharmacy).

  • Ensure all brand tactics are insight and data driven. Deliver against specific brand objectives aligned with Omvoh and overall Gastroenterology commercial strategy.

  • Foster and manage productive external creative agency and internal cross-functional partner relationships.

  • Oversee field facing meeting content (CSA National meeting cycles, BU meeting cycles). Deliver during Train the Trainer sessions and champion rollouts.

  • Build robust brand and HCO AM measurement plan. Work with HCO Leadership, BI&A & GOSO incentive team to shape Immunology / GI HCO AM incentives.

  • Define the HCO as a channel. Work with Immunology / GI Consumer and OTGS team to define HCO to patient solutions.

  • Own year-on-year refreshed HCO targeting in partnership with LVA operations, GOSO, and BI&A.

  • Oversee the promotional resource/tactic development, review and approval pathways for relevant promotional and educational content.

  • Build long-range plan for future FDAMA potential claims and tactics.

  • Build business plan needs, advocate for necessary resourcing.

  • Drive initiatives to reduce Time to First Infusion (TTFI) — facilitate cross-functional sessions to map the end-to-end patient journey across Medical and Pharmacy stakeholders and execute solutions within GI accounts.

  • Lead GI Portfolio Launch Readiness — own HCO/OMG system readiness across IBD indications and new Lilly GI offerings.

  • Lead Specialty Pharmacy and Medically Integrated Pharmacy (MIP) Strategy — optimize Specialty Pharmacy and MIP systems to support GI and IBD account pull-through.

  • Establish Ambulatory Infusion Center (AIC) Referral Pathways — build protocol-based treatment strategies for National GI Accounts to accelerate Omvoh utilization across UC and CD.

Operations and Integration

  • Manage OPEX and key budget tradeoff/allocation decisions, including quarterly signals and monthly budget management for HCO responsibilities, in partnership with US Finance and Immunology Strategy leader.

  • Partner closely with Immunology / GI National and Regional Account Directors to ensure seamless brand + field partnership and execution.

  • Contribute to internal cross-functional planning processes, such as Strategic Plan, Customer Plan, Business Plan, Launch Readiness/Progress Reviews, resourcing buy-up requests, and senior leadership reviews.

  • Integrate patient affordability solutions into broader strategy (copay program, EHR integration plans).

  • Collaborate with Medical Affairs and Health Outcomes to ensure strategic alignment with Medical Education plan, Outcome/RWE plans, and activities.

People Leadership

  • Play an active role in growing an inclusive, diverse, healthy, and productive team culture consistent with Team Lilly values.

  • Develop, inspire, engage and retain top talent.

  • Mentor and help develop teammates across LVA, Neuroscience, and Central Capabilities.

  • Manage the performance and development of direct reports, holding a hire bar of accountability.

  • Build and lead the GI HCO Marketing Team — clarify workflows, KPIs, and team development for the restructured GI HCO organization.

  • Serve on the Omvoh Brand Lead Team and the US Immunology Market Access Lead Team.

Similar jobs