Exec Producer, Hot Smart Rich

About the role

This is a senior build role for an experienced media operator. You will run HSR end to end: the editorial point of view, the show, the content system, translating long-term brand strategy and Maggie Sellers Reum’s creative vision into a production operation that scales with precision, taste and speed.

Responsibilities

• Own the Production Engine End to End
• Lead the full production cycle of HSR - planning, recording, post, publishing across longform, social and written assets.
• Set the global benchmark for premium female ambition media: guest experience, studio quality, edit output and quality that push what the category can do.
• Build a round-the-clock production operation that delivers on time, on budget, at an uncompromising bar every week.
• Own the Editorial Strategy
• Own HSR’s editorial point of view what the brand stands for, what it talks about, who it talks to, and exactly how it sounds.
• Shape the slate and guest strategy with the team: the conversations, themes and voices that define HSR and pull the culture toward it.
• Identify and secure the voices shaping culture before everyone else does.
• Make editorial calls with conviction. Clear opinions, real experience, rooted in taste nothing generic, nothing that over-explains or plays it safe.
• Livie Inside the Culture
• Be deeply immersed in pop culture, business and brands. You know the players, the moves and the moments before they hit the mainstream.
• Track the cultural trends that actually matter to this brand and this audience: female ambition, modern wealth, the creator economy, and the conversations shaping the room.
• Live inside the platforms especially YouTube. Fluent in how it rewards packaging, titling and retention, and where the audience’s attention is moving next.
• Spot trend fatigue and cultural shifts early, and move fast to put HSR ahead of them rather than chasing them.
• Protect and Scale the Brand World
• Hold the editorial voice, aesthetic and pacing of HSR across every touchpoint. Make every output unmistakably HSR.
• Build the formats, systems and IP that let the brand scale a platform, not a personality.
• Flag dilution early and fix it fast.
• Drive Growth Through YouTube, Data and Taste
• Treat YouTube as a primary growth engine: deep, current understanding of the algorithm, packaging, thumbnails, titles, watch-time and how to compound a channel.
• Lead performance analysis across all platforms to understand what’s working, what’s not, and why.
• Use audience behaviour and retention data to sharpen content, format and partnership decisions instinct, taste and evidence, never one without the other.
• Build rapid test-and-learn pilots; scale what works with discipline, kill what doesn’t. Grow audience depth, not just reach.
• Own Commercial Delivery
• Oversee on-the-ground execution of brand partnerships and integrations, ensuring flawless delivery for partners.
• Hold commercial output to the same editorial standard as the rest of the brand host-read and branded assets built with the same creativity and principles as the content.
• Protect positioning. No short-term decisions that damage long-term brand equity.
• Build the Team and Operate Like an Owner
• Hire, lead and develop a high-performing team of A players, setting the standard for pace, ambition and creative bar.
• Foster a culture of experimentation, urgency, ownership and the 1%s.
• Run launches and brand moments with accountability and judgement. Solve problems before they escalate. Think in long-term equity, not short-term optics.

Requirements

Experienced media operator with a proven track record producing and scaling premium content or media brands.

Deep, current understanding of YouTube as a growth platform packaging, titling, thumbnails, retention and long-term channel strategy.

Immersed in pop culture, business and brands, with sharp instincts for the cultural trends that matter to this audience.

Strong editorial judgement, a clear point of view and the taste to know what HSR should and shouldn’t say.

Deep understanding of female ambition culture and modern wealth narratives.

Fluent across longform, social and platform-native storytelling and what makes content resonant and shareable.

Skilled at working with high-profile talent while protecting authenticity and voice.

Operationally sharp able to deliver complex production at pace and scale, on time and on budget.

Commercially aware and data-literate; understands that the real unlock is ideas that are profitable, scalable and repeatable.

Entrepreneurial, founder mindset: proactive, decisive, accountable. Low ego, high ownership.