EVP, Director of Brand Strategy, Consumer

Location: New York, NY – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Lead and oversee all consumer strategy efforts, integrating various marketing disciplines
• Create and manage cross-functional teams to ensure holistic strategic thinking
• Develop strong client partnerships as a strategic leader pushing creative boundaries
• Generate insights to inspire new thinking and strategies
• Craft comprehensive strategies that address client needs and drive consumer engagement
• Inspire creative teams to generate exceptional consumer-centric ideas
• Innovate strategies for client engagement with consumers while leveraging technology

Qualifications

• 15+ years of experience in a strategic role, preferably in an agency setting
• Rx pharmaceutical background required; consumer strategy experience outside of pharma is advantageous
• Extensive experience in healthcare communications
• Demonstrated ability to lead and manage strategic initiatives
• Proven track record in enhancing agency strategic offerings

Benefits

• Opportunity to work in a mid-sized, dynamic healthcare communications agency
• Access to industry-leading thought leadership opportunities
• Mentorship and development for personal and team growth
• Collaboration with company's network partners for innovative solutions
• Commitment to creating inclusive teams that value diversity

Pay

$258,000 – $279,000 annually