EverPro - Senior Paid Media Strategist (Remote, US)

About the role

The role plays a central part in EverPro's deliberate and expanding investment in paid media as a core driver of profitable growth across our portfolio of SMB software brands. This Senior Paid Media Strategist will own what paid media delivers for the business, set cross-channel strategy, and align investment to ambition.

Responsibilities

• Own the paid media number and define and own the business objectives for what paid channels can deliver across the portfolio.
• Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds.
• Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
• Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations.
• Communicate with clarity, frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards.
• Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go.
• Run a high-accountability agency model, brief, manage, and hold agency partners accountable to outcomes, setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons.
• Deliver through either model, generating results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures.
• Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together.
• Own the testing agenda, direct the roadmap of audience, creative, offer, and landing-page tests, setting hypotheses and priorities and judging what scales.
• Drive toward incrementality, push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment.
• Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

Requirements

6+ years in paid media/performance marketing, with a track record of owning channel outcomes and business targets—not just managing campaigns. Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results. Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four. Strong command of performance economics—ROI, CAC, LTV, CPA, CVR, MER—and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention). Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority. Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own. A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

Qualifications

Experience building effective agency-management practices and partner scorecards. Background in B2B SaaS or SMB-focused, subscription, or e-commerce businesses. Working knowledge of incrementality testing, MMM, or modern measurement approaches in a signal-constrained environment. Familiarity with affiliate platforms and creator/influencer sourcing, and with how AI is reshaping campaign strategy and ad operations.

Skills

Strategic thinking, analytical skills, strong communication, and the ability to influence without authority. Experience managing agencies and holding them accountable to outcomes. Knowledge of performance economics, B2B/SMB funnels, and modern measurement approaches.

Benefits & Perks

Flexibility to work where and how you want within your country of employment—flexible and generous (FTO) time-off, Day 1 access to robust health and wellness benefits, including an annual wellness stipend, 401(k) with up to a 4% match and immediate vesting, Employee Stock Purchase Program, and more.

Pay

$110,000 – $130,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Schedule

Remote, US. The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. This role can be based anywhere in the United States— if you’re close to one of our offices, we can set you up in-office, or you can work 100% remotely.