EverPro - Senior Marketing Manager
New Customer Acquisition
Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR 'air cover'.
Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up.
Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment.
Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition.
Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what' narratives) for marketing leadership and cross-functional stakeholders.
Go-to-Market Execution
Own the phased GTM launch of Outbound Voice, ZyraTalk's flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials.
Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine.
Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify.
Marketing Infrastructure & Operations
Own and improve ZyraTalk's marketing tech stack, in partnership with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene.
Manage and continuously improve BAU programs: TOFU lead cadences, event lead intake processes, and BDR-to-marketing feedback loops.
Build dashboards and reporting structures that give clear, real-time visibility into SAL contribution by channel, CAC, SAL-to-close rates, and MRR pipeline.
Partner with Marketing Ops, BizOps, and Sales to resolve tech stack issues that are blocking pipeline visibility and accurate performance reporting.
Customer Marketing & Retention
Launch & manage ZyraTalk's customer engagement programs to drive product stickiness and reduce churn.
Build and execute a 3–6 month evergreen customer onboarding cadence in partnership with Product and CX to drive best in class activation rates and reduce early churn.
Manage cross-sell motions into EverPro's back book to contribute to cross-sell MRR targets in partnership with Account Managers and BDRs.
Experimentation & Continuous Improvement
Skills and Experience needed for success in this role:
7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization.
Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume.
Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization.
Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup.
Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan.
Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement.
Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes.
Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources.
Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update.
Preferred Experience with home services, field service management, or vertical SaaS markets
Familiarity with PLG + SLG hybrid go-to-market models and the nuances of marketing to SMB and mid-market segments simultaneously.
Experience with partner marketing or channel co-marketing programs
Working knowledge of WordPress, Google Ads, and LinkedIn Ads
Exposure to Marketo, Salesforce, or Asana in a multi-product portfolio environment
Experience in early-stage or 'build-the-foundation' environments where marketing infrastructure (tech stack, processes, reporting) does not yet exist at full maturity.