Events & Sponsorships Manager

What You'll Do

• Own the full annual event calendar including 35+ virtual and in-person events per year, plus internal company meetings and gatherings
• Run registration end to end: capacity, waitlists, automation sequences, CRM integration, and the cancellation and no-show workflows that protect revenue per event
• Lead venue selection, contract negotiation, catering, AV, and on-site staffing for all in-person events
• Own event project plans and budgets from cost estimate through reconciliation, proactively improving ROI
• Own all event marketing assets and promotional campaigns in partnership with the marketing team, keeping every registration page accurate and conversion-optimized
• Drive our Speaker Showcase event and ticket sales including pricing strategy, promotion, and distribution
• Promote events across all BBG-owned channels and build external reach into aligned communities like NSA, EO, and Toastmasters
• Manage discount and comp ticket strategy, including partnership exchanges and member upgrades
• Own the attendee journey from registration through post-event follow-up
• Curate the experiential details such as music, breakouts, surprises, engagement moments, the things that make every BBG event feel premium, whether virtual or in-person
• Drive agenda design and format evolution across all event types, coordinating with the content team to fill topic gaps and keep programming fresh
• Track event financial performance: sponsorship revenue and pipeline, ticket sales, expenses, and commissions
• Design and deliver emcee training and roundtable host certification for virtual and in-person programs
• Brief event-day staff, coach facilitators post-event, and continuously sharpen run books and playbooks

Who You Are

• An ownership mindset: you don't wait to be told, you identify what needs to happen and you make it happen
• Detail-obsessed and experience-driven: you notice the music is wrong, the room is too cold, and the agenda is 3 minutes off
• Comfortable closing: you're energized by presenting opportunities, handling objections and confidently closing sponsorships that align with our mission
• A builder and a relational person: this role will require you to create systems, processes, and programs that don't yet exist and build connections with sponsors, vendors and attendees
• Mission-aligned: you believe that personal branding changes lives, and working here feels like more than a job

Experience That Looks Like

• 8–10+ years of progressive event management responsibility across virtual and in-person programs
• Multi-event annual calendars (10+ events/year) managed end to end, from planning through financial reconciliation
• Sponsorship sales — prospecting, proposals, negotiation, and long-term relationship management
• Event marketing campaigns with a track record of driving registration
• Proficiency with CRM, registration platforms like Eventbrite, email automation, and virtual event tools

Bonus Points

• B2B or professional development events
• Speaker training or facilitation coaching
• Personal brand industry familiarity
• Nashville venue relationships

Compensation & Benefits

• This role includes a base salary plus an initial draw until sponsorship commissions exceed the draw.
• A few of the benefits you can expect:
• Health, dental, and vision insurance
• Unlimited PTO
• $100/month Bring Your Own Tech stipend
• $500 Annual Growth Fund to support ongoing learning and development
• 401(k) with up to a 5% company match after (activates at month 13 of employment)