Events Specialist, Global Events & Activations

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

About the Role

The Events Specialist is an organized event professional responsible for supporting the Global Events & Activations team in coordinating high-quality live experiences that bring PlayStation’s games, hardware, and brand to life. Reporting to the Senior Manager, Global Events & Activations, this role will support the planning and delivery of assigned event and activation workstreams, from project setup and documentation through project coordination, onsite delivery, and post-event reporting. The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnerships, Sponsorships, Influencer, and Territory Marketing teams, as well as agencies and suppliers, to help deliver experiences that align with campaign goals and PlayStation standards. This is a highly collaborative, hands-on role requiring strong organization, communication, and problem-solving skills. Success will come from the ability to manage details, anticipate needs, raise risks early, and take increasing ownership of smaller programs and assigned workstreams.

Responsibilities

• Event & Production Coordination
  • Support assigned global and U.S. events and activations from briefing through delivery and evaluation, translating plans into clear timelines, trackers, and actions.
  • Coordinate project documentation, including budgets, purchase orders, scopes of work, schedules, legal materials, risk assessments, and post-event reports.
  • Support agencies, suppliers, and internal teams through planning and production, helping manage deliverables, deadlines, and operational details.
  • Contribute to onsite delivery and technical event operations, including equipment preparation, PlayStation hardware setup, gameplay demo environments, and troubleshooting where needed (national and international travel will be required).
• Global Collaboration & Governance
  • Coordinate materials, updates, and logistics for Global Marketing and Territory Marketing teams, helping maintain consistent execution across markets.
  • Help ensure programs meet Creative, Legal, Corporate Security, and Health & Safety requirements by maintaining accurate documentation and escalating risks or issues promptly.
  • Provide support across PlayStation’s marketing sponsorships, including campaign planning and execution, sponsorship asset tracking, and other project workstreams.
• Measurement & Continuous Improvement
  • Support KPI tracking and post-event reporting, capturing results, learnings, and process improvements that strengthen future programs and the Global Events & Activations Strategy.

Requirements

• Approximately 3+ years of relevant experience in experiential marketing, events, production, or project coordination within gaming, entertainment, media, technology, or a related field.
• Experience supporting live events or experiential campaigns through planning, production, and onsite delivery.
• Strong project-management and organizational skills, with close attention to detail and the ability to manage multiple priorities.
• Clear communicator and collaborative teammate comfortable working with internal stakeholders, agencies, and suppliers.
• Working knowledge of event budgets, purchase orders, schedules, scopes of work, risk assessments, and other production documentation.
• Interest in live gaming and technology experiences, including hardware setup, gameplay demos, AV production, and onsite technical operations, with a proactive approach to learning and taking increasing ownership over time.

Benefits

• Top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and coveted employee discounts for Sony products.
• Eligibility for a bonus package.

Pay

The estimated base pay range for this role is $95,800—$143,600 USD.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.