Events Marketing Specialist
ICIMS · Holmdel, NJ · 1 wk ago
HybridMarketing$70k–$85k/yrFull-time
Responsibilities
- Develop, manage and execute calendar of events that impact revenue growth and retention across customer & prospect base.
- Own Event marketing budget - Manage and track event budget estimates and forecasts and ensure adherence and partner with Finance on monthly reporting.
- Gain alignment for and execute event objectives, strategy and associated project plan.
- Lead management & execution of annual corporate hosted events including iCIMS Annual Sales Kick Off Meeting and customer conferences.
- Effectively own and manage the relationships with event agencies and vendors.
- Track performance and analyze event success against lead goals - report regularly on results.
- Identify new ways to prove ROI and showcase in quarterly business reviews.
- Lead post-event analysis, documenting successes and lessons learned for future reference.
- Lead post-event analysis, documenting successes and lessons learned for future reference.
- Handle day-to-day administration of events and programs, including order placements, vendor monitoring, travel planning, restaurant reservations, attendee participation, registration counts and RSVP tracking.
- Host prep meetings & run of show meetings prior to all events.
- Support with management & execution of logistics for trade shows, industry conferences and hosted events.
- Manage updates, registration tracking and post-event processes associated to virtual event platform, Cvent.
- Support tracking and distribution of CEU credits for applicable events and attendees.
- Manage swag inventory with fulfillment center and proactively make recommendations on new orders/re-orders.
Qualifications
- Minimum of 2 years related work experience, with corporate event management.
- Requires exceptional organization, time management, creativity, problem solving, decision making and cross-team collaboration skills.
- Comfortable working in a demanding, fast-paced environment.
- Strong professionalism, ability to handle pressure & make quick decisions while onsite at events.
- Flexibility and adaptability to work independently, take ownership of projects and make recommendations.
- Strong written and verbal communication skills, with comfortability presenting to leadership.
- Ability to travel approximately 30%.
- Cvent and Salesforce experience required.
- Project and budget management experience required.
- Microsoft Office proficiency required.