Events Marketing Manager

About the role

As our Events Marketing Manager, you'll own ALIS's event strategy and execution from start to finish: industry conferences, customer events, executive dinners, field programs, and new experiences we haven't thought of yet. We're looking for someone who genuinely loves events, gets excited about bringing people together, sweats the details that turn a good event into a great one, and finds energy in the planning, problem‑solving, and occasional last‑minute curveball. You'll collaborate closely with Sales, Customer Success, Marketing, Product, and Leadership, and build relationships with vendors and partners. Events are a critical part of how ALIS builds its brand, strengthens customer relationships, and drives pipeline. Success looks like events generating meaningful engagement, pipeline, and measurable business impact; customers, prospects, and partners leaving with a stronger connection to ALIS; internal stakeholders viewing events as a strategic growth channel and trusted part of the business; clear visibility into ROI that informs future investment decisions; and scalable event processes that maintain a high‑quality attendee experience. We want someone who takes pride in how ALIS shows up, notices details, brings ideas to the table, and thrives in an environment where no two events or days look exactly the same.

Responsibilities

• Own the strategy, planning, and execution of our annual user conference (FWD).
• Evaluate and prioritize conferences, sponsorships, customer events, and field marketing opportunities.
• Establish measurable goals and success metrics for every event.
• Lead planning and execution for conferences, trade shows, executive dinners, customer events, and networking programs.
• Manage budgets, logistics, vendor relationships, sponsorship deliverables, and onsite execution.
• Partner with Sales, Customer Success, Product, and Leadership to align events with business goals.
• Develop repeatable event processes and playbooks that improve efficiency and consistency.
• Track performance, pipeline contribution, influenced revenue, and ROI.
• Deliver post‑event analysis and recommendations to leadership.
• Own event budgets and ensure investments align with expected business outcomes.
• Manage relationships with vendors, venues, agencies, and conference organizers.
• Improve reporting, forecasting, and operational processes that support event marketing at scale.

Requirements

8+ years of experience leading B2B event marketing programs from strategy through execution; track record of using events to generate pipeline, strengthen customer relationships, and support revenue growth; comfortable making recommendations backed by data, business impact, and ROI; able to build strong relationships across teams and drive alignment without formal authority; capable of managing multiple complex projects simultaneously while maintaining exceptional attention to detail; enjoy creating memorable experiences and thrive in the fast‑paced environment of live events; experience with HubSpot, Cvent, or similar event and marketing technologies strongly preferred.

Physical Requirements

• Ability to lift and move event materials weighing up to 25 pounds.
• Ability to stand for extended periods during conferences, trade shows, and customer events.
• Ability to travel regularly and participate in event setup and teardown activities when needed.