Events Associate

About the role

People Inc. is seeking an Events Associate to support the planning, development, and execution of the Food & Wine Classic in Aspen, Food & Wine Classic in Charleston, and additional events within the Food events portfolio. Reporting to the Senior Director of Events, this role will support key event workstreams and special initiatives from planning through on-site execution, while serving as a lead for guest-facing experiences across both events.

Responsibilities

• Event Planning & Management (40%): Lead assigned event workstreams independently, developing project plans, timelines, budgets, and operational requirements; coordinate across internal teams, venues, vendors, production partners, and other external stakeholders; manage timelines and deliverables, proactively identifying risks, dependencies, and solutions; develop and manage run-of-shows, operational plans, and other event documentation; support site visits and broader planning priorities across Aspen and Charleston; travel to and work on-site at both events, taking an active role in event execution and problem‑solving; lead additional event products or special initiatives based on annual priorities and team needs.
• Guest Experience (30%): Champion the attendee perspective throughout the planning process and identify opportunities to improve the guest journey; lead the implementation of approved guest experience improvements from planning through execution; own key on‑site guest experience workstreams, including pass pickup, guest flow and queue management, wayfinding, guest‑facing signage, and on‑site hospitality; lead the operational experience for seminar registration and seminar access, identifying opportunities to improve the process for attendees; partner with the team to ensure a thoughtful consumer experience across evening events, including arrival, check‑in, flow, wayfinding, and other attendee‑facing touchpoints; support VIP and staff hospitality programs, including materials, arrival, and on‑site experience; use attendee feedback, customer service trends, and on‑site observations to identify pain points and recommend improvements; identify opportunities to elevate the attendee experience through new ideas, technologies, and relevant industry best practices.
• Guest Communications, Registration & Customer Service (30%): Develop and execute the post‑purchase attendee communication journey