Event Strategy Manager (Denver/Cedar Rapids/Philadelphia) - Hybrid

Responsibilities

• Build and maintain an annual event calendar aligned to business goals, sales cycles and key market moments – including industry conferences, advisor forums, consultant roundtables and internal sales enablement gatherings.
• Lead the prioritization process across competing event opportunities, applying a clear framework for evaluating ROI, audience quality, competitive presence and strategic fit.
• Serve as the primary liaison between sales and marketing partners to ensure the event strategy reflects business priorities.
• Facilitate planning conversations with senior stakeholders to align on event objectives, target audiences, messaging themes, and success metrics before any activation begins.
• Partner with brand and creative teams to ensure Transamerica’s presence and narrative at events is consistent, differentiated and market relevant.
• Define activation strategies for each event, including pre-event engagement plans, at-event experiences and post-event follow-ups.
• Define KPIs for event investments and establish consistent measurement practices across events.
• Analyze and present performance to senior leadership on a regular cadence, with clear recommendations for reallocation or investment.

Qualifications

• Bachelor’s degree or equivalent work experience
• Seven years of experience in B2B marketing, sales enablement or strategy roles, with demonstrated experience developing event or field marketing strategies (not event operations)
• Deep familiarity with the retirement, life insurance and/or financial services industries
• Proven ability to build cross-functional alignment and senior level stakeholders
• Ability to manage multiple priorities and a complex calendar in a fast-moving environment
• Solid knowledge of marketing methods and principles
• Project management skills
• Excellent organizational, presentation and communication skills
• Comfortable facilitating conversations with sales leadership, executives and external partners
• Analytical ability with working knowledge of marketing financials
• Proficient computer skills with Microsoft Office Suite
• Staff management skills

Preferred Qualifications

• Familiarity with Salesforce and WorkFront
• Existing relationships within the retirement industry, advisor or life insurance ecosystem